Marketing 101: Always start with strategy.

Marketers and creatives know this.
But in today’s fast-paced digital landscape, it’s easy to jump into action without first answering a critical question:

Why are we doing this?

Strategy is the antidote to poor impulse control.
It filters your tactics and defines what success looks like.

"Without strategy, you’re just making noise."
—Eliott Wahba, CEO, DolFinContent

In this article

• Know Your Marketing Strategy
• Do Your Homework
• Nail Your Brand
• Keep Your Creativity Primed
• Experiment and Test
• Measure, Learn and Repeat
• Overcome Obstacles

Know Your Marketing Strategy

Your strategy is your blueprint.
It outlines what you want to achieve and how you’ll get there.

Before crafting a single campaign or social post, you must connect your creative efforts to your company’s highest-level goals.

If your goal is to grow brand awareness among tech startups, your tactics should reflect where startup audiences spend time and what resonates with them.

A list of random tactics is not a strategy.
LinkedIn posts, blogs, or display ads won’t work if they aren’t tied to audience needs and business goals.

"Strategy leads. Tactics follow."

Do Your Homework

"Why are we saying this? Why not our competitors?"

That’s the question every marketer should ask.

To answer it:

• Study your audience.
• Understand where they engage.
• Identify your unique value proposition (UVP).

Real-world example:
When DolFinContent worked with VistaNova Robotics, we analyzed where their target buyers—automation engineers—spend time online. Blogs and whitepapers? Low engagement. Short-form technical explainers on LinkedIn? Huge traction.

Knowing your audience = choosing the right channels and messaging.

Nail Your Brand

Your brand and your strategy are partners.

Consistency matters, but so does creativity.
Your brand identity should:

• Stay recognizable across platforms
• Allow for experimentation
• Reflect your audience’s preferences

Tip: Develop brand guidelines and flexible templates to empower your teams while maintaining alignment.

"Consistency builds trust. Creativity builds interest."
—Eliott Wahba, CEO, DolFinContent

Keep Your Creativity Primed

Watch. Read. Listen. Learn.

• Follow competitors.
• Observe what catches your attention—and why.
• Analyze both successes and flops.

Case in point:
At DolFinContent, our creative leads continually monitor emerging ad trends. When we noticed a surge in minimalist, low-hype TikTok content outperforming polished ads, we applied similar principles for BlueCore Analytics’ social refresh—resulting in a 340% increase in engagement.

Stay curious. Stay inspired.

Experiment and Test

Some marketers test everything.
Some test occasionally.
Some never have time.

If you want results in the digital era, testing is non-negotiable.

A/B testing helps identify what’s working:

• Headlines
• Colors
• Calls-to-action
• Formats

"Even the best marketers only predict winners about 50% of the time. Testing turns guesses into data."

Example:
Trackly Health tested three design variations for ad creative. The winner delivered a 220% higher click-through rate and cut customer acquisition cost (CAC) by 33%.

Measure, Learn and Repeat

Success doesn’t happen by chance. It’s measured.

The one metric to rule them all?
Customer Acquisition Cost (CAC).

CAC = Total marketing and sales costs ÷ Number of new customers

But don’t stop there.
Pair CAC with Customer Lifetime Value (LTV) to understand the long-term impact of each campaign.

"Sometimes a high CAC is worth it—if it earns high-value customers."
—Eliott Wahba, CEO, DolFinContent

Your strategy should define:

• Your goals
• Your KPIs
• The metrics that measure success

Overcome Obstacles

Creative teams are stretched thin.
Internal bandwidth is limited.

When one project ramps up, another gets delayed.

Consistent, high-quality creative is key to growth.

That’s why more brands are partnering with CaaS (Creative-as-a-Service) providers.

Why CaaS Makes Sense

At DolFinContent, we provide:

• Concepting to production for static, motion, AR, and complex creative
• Fast turnarounds and scalability
• Lower costs than traditional agencies
• Integrated brand understanding—we become an extension of your team

Old-school, one-and-done solutions won’t help you win the race for attention.

"The brands winning today are the ones who’ve turned creative into a reliable, scalable system."
—Eliott Wahba, CEO, DolFinContent

Ready to Align Strategy With Scalable Creative?

Your marketing strategy should power action—not just sit in a slide deck.

If you want creative that matches your business objectives and accelerates growth, we’re ready.

Let’s Chat