I’ll be honest—this feels a little strange to say out loud in a B2B context: Our marketing team is fully committed to video. And we don’t just mean quick TikToks or the occasional webinar clip. We’re talking full-scale, high-concept production work spanning every stage of the marketing funnel.
From awareness plays on YouTube and Instagram to demo-driving remarketing content on LinkedIn, we’re placing major bets on video—with no guarantee of immediate ROI. And that’s exactly why it matters.
Video Captures Attention—and Converts
We’ve invested serious time and resources into understanding what video can do beyond vanity metrics. And the data we’ve seen speaks volumes.
Organic Search Impact
- 87% increase in video views from Google search results
- 300% increase in content click-throughs when a video is present
- 63% of our videos now rank on the first page of search results
- 31,000+ organic video views on YouTube this year alone
We began testing basic user-generated content mixed with light animation in 2020. Since then, video consistently outperforms static visuals and even animated carousels in paid and organic results.
Performance Marketing Results
- Adding a human face and voice to one high-performing ad improved CTR by 48% and dropped CPC by 62%
- Videos convert to demo requests at 30% higher rates than static or animation-only ads
- Over 2,500 demo requests have come directly from video since launch—resulting in millions of pipeline dollars
Is it easy to tie every marketing win directly to video? No. But the compound lift across performance channels is hard to ignore.
Organic Social & Email Engagement
Two key areas we focus on in social and email video strategy:
- Original content (like IG Reels and educational series aligned with gated assets)
- Repurposed video snippets from events, webinars, and longer YouTube episodes
Since launching these formats, we’ve seen a 26% increase in social engagement and average monthly video views now exceed 9,000—and growing.
Video in ABM and Sales Outreach
By integrating video across our full ABM strategy, we’ve been able to drive more personalized engagement across buying committees. With tools like Vidyard, we’ve seen:
- 8x increase in click-through rates
- 4x increase in reply rates
- 50% of new opportunities influenced by video
Why B2B Video Matters Right Now
Over 25% of Google search results now feature video thumbnails—and that number is rising. Your buyers are looking for immersive, digestible content. Video delivers that better than anything else.
Still unsure whether video is worth the investment? We were too. But the results are in: From top-of-funnel awareness to bottom-of-funnel conversion, it outperforms.
What You Need to Make It Work
Here’s what we’ve learned about building a winning video strategy:
- Master the Medium: Each platform comes with different rules. You need to understand formats, specs, lengths and content expectations—then build with intention.
- Think Video First: Embed video into your content roadmap, campaign planning, even your sales enablement. If you treat it as an afterthought, it won’t perform.
- Partner with the Right Team: Most in-house teams can’t keep up with the demand for consistent, creative video. That’s where a design and content partner comes in.
At DolFinContent, we help companies go from "we should try video" to "video is driving our marketing engine." From motion design to storytelling and platform optimization, our team creates video that doesn’t just look great—it drives performance.
The Bottom Line
Video marketing is no longer a nice-to-have. For modern B2B brands, it’s a differentiator. A performance driver. A demand engine. And most importantly, a long-term investment in brand attention and trust.
If you’re ready to turn views into value
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