Before you roll out stunning, on-brand designs across your website, marketing, and ads, there’s one crucial step you cannot skip: building a rock-solid brand identity package.

But what exactly does a branding package include?
How much should you expect to invest?
And how do you choose the right design partner?

If you’ve never gone through the branding process before, it can feel overwhelming. Don’t worry—we’ll break it all down here, including key expectations when working with a great design company like DolFinContent.

What Is a Branding Package?

In simple terms, a branding package is a collection of digital and physical assets that establish your company’s visual identity.

Each piece reflects a cohesive style and consistent messaging that builds recognition, trust, and professional credibility across every platform where your audience encounters you.

Depending on who you ask, you might hear terms like:

• Branding package
• Business branding package
• Brand identity package
• Corporate identity package

They all serve the same purpose: branding services to define and elevate your company’s presence.

When Do You Need a Branding Package?

• Launching a new company or product
• Refreshing an outdated brand identity
• After a brand audit highlights inconsistencies
• Before a major marketing campaign or funding round

What’s Included in a Branding Package?

At minimum, any reputable branding package should provide:

1. Logo and Visual Identity

• A custom-designed primary logo
• Secondary versions (horizontal, stacked, minimal mark)
• Black, white, and color variations
• Logo usage rules (clear space, sizing minimums, etc.)
• Visual identity elements: typography, color palette, photography style

A great agency will deliver multiple high-quality logo concepts and collaborate with you to refine the final direction.

2. Brand Style Guide

The style guide serves as your brand playbook.
It ensures everyone—from marketing to developers—uses your brand consistently.

Key components include:

• Logo rules and variations
• Color palettes with RGB, CMYK, and HEX codes
• Typography hierarchy (headings, subheadings, body copy)
• Photography guidelines (tone, style, image treatment)
• Iconography and graphic elements
• Examples of brand usage in digital and print formats

A clear style guide saves enormous time and protects your brand’s integrity as you scale.

Branding Package Add-Ons to Consider

Depending on your goals, you may also want to include:

• Presentation templates for pitches, webinars, and sales decks
• Business card design for professional networking
• Email templates and ad creatives for digital marketing
• Social media graphics tailored to each platform
• Packaging designs for physical products
• Landing page or microsite branding for product launches

Working with a full-service creative team like DolFinContent ensures your brand extends seamlessly across all touchpoints.

Real Branding Package Examples

Example 1: Presentation Templates

DolFinContent helped a major SaaS company design stunning templates that cut internal design time by 60%.
Templates are branded, polished, and ready for anything—from investor pitches to team training.

Example 2: Digital Ad Graphics

A healthcare company partnered with DolFinContent to roll out fully branded ad campaigns with no internal creative bottlenecks.
We maintained visual consistency across Facebook, LinkedIn, Google Display, and more.

How Much Does a Branding Package Cost?

Branding costs vary widely based on scope and complexity.

Typical ranges:

• Entry-level branding (startups, basic packages): $2,000 – $10,000
• Mid-market branding (growth companies, more deliverables): $10,000 – $30,000
• Enterprise branding (full brand identity, marketing support): $30,000 – $75,000+

Costs depend on:

• Number of design concepts
• Extent of revisions
• Size of brand collateral suite
• Speed of delivery

At DolFinContent, pricing is transparent and flexible.
We work on subscription models so you get continuous creative support as your brand evolves—no surprise invoices.

Choosing the Right Branding Design Partner

When evaluating a branding design agency, ask:

• Do they provide full logo and style guide development?
• Can they handle additional creative needs (presentations, ads, web)?
• Will I get access to a consistent creative team?
• Do they offer collaborative feedback tools?
• Are they able to scale with me over time?

DolFinContent checks every one of these boxes—and more.

Why DolFinContent for Your Brand Identity?

At DolFinContent, we don’t just deliver logos.
We create brand ecosystems built for scalability, speed, and success.

With us, you get:

• Dedicated creative teams
• Access to a full range of design capabilities (web, ads, video, 3D)
• AI-enhanced production for faster turnarounds
• Strategic brand consultations to keep you competitive

We partner with brands ready to elevate. Are you next?

Ready to Build a Brand That Lasts?

Let’s design something unforgettable together.

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