Did MTV know they were launching the future of marketing on August 1, 1981?
The first video ever aired—Video Killed The Radio Star—did more than entertain. It sparked a revolution.
Since then, video has reshaped not just music, but how businesses engage audiences everywhere.
Today, video dominates:
- Entertainment
- Education
- Social connection
- Even search behavior
Platforms like YouTube, Meta, and TikTok are racing to innovate with AI, smart recommendations, and easy creator tools.
"So how can brands keep up?" asks Eliott Wahba, CEO of DolFinContent.
"And what should your 2025 video strategy really focus on?"
Let’s dive in.
Tip 1 — Always Start With the Audience
Before you storyboard. Before you write.
Before you film a frame.
Know who your audience is and what they want from you.
Don’t just think demographics. Get inside their mindset:
- What keeps them up at night?
- How do they feel when they interact with your brand?
- What motivates them to watch, like, or buy?
"If you can answer those questions, your video content won’t just entertain. It will convert," says Wahba.
Tip 2 — Tailor Content to Each Platform
Yes, TikTok, YouTube Shorts, and Instagram Reels look similar.
But how users engage with each is very different.
One-size-fits-all = instant scroll-byes.
- TikTok: Search + entertainment tool for Gen Z
- YouTube Shorts: Discovery + education
- Instagram Reels: Lifestyle storytelling
"Respect the platform culture, or risk irrelevance," warns Wahba.
Tip 3 — Audit Your Current (and Competitor) Videos
Your best insights?
Your own data.
Look at:
- Views + engagement
- Watch time
- Click-through rates
- Comments/feedback
Find patterns.
What’s working?
What’s falling flat?
What’s missing?
Then, spy (professionally) on your competitors.
See what resonates—and where you can leapfrog them.
Tip 4 — Understand Creators vs. Influencers
Influencers = media buy.
You rent space on their feed and audience.
Creators = content partners.
They craft authentic, engaging videos that resonate beyond a single post.
"For deeper engagement, creators often outperform influencers—especially for B2B and high-trust purchases," says Wahba.
Tip 5 — Break Out of Old Habits
Still reposting the same video across every channel?
Still running “safe” brand stories?
Time to stop.
Use the 70-20-10 rule:
- 70% proven content types
- 20% experimental formats you believe will work
- 10% wildcards to test and learn
"The brands winning 2025 will be the ones testing fresh formats while doubling down on what already performs," says Wahba.
Tip 6 — SEO Matters, But It’s Not Everything
Yes, YouTube and Google love keywords.
But TikTok and Instagram?
It’s about engagement + relevance signals.
Your captions, hooks, and pacing are now as important as keywords.
"SEO is still a pillar for long-term video strategy. But don’t let it limit your creativity—especially on newer platforms," advises Wahba.
Tip 7 — Distribute with Purpose
Video distribution is not a spray-and-pray game.
Each platform plays a different role:
- YouTube & Facebook: Broad reach
- Instagram: Visual storytelling and lifestyle influence
- LinkedIn: Thought leadership and B2B authority
- TikTok: Culture and trend relevance
"Assign clear funnel roles to each channel. That way, your top-of-funnel content isn’t being judged by bottom-funnel KPIs," says Wahba.
Pro Tip — Maximize Content Lifespan
Shoot once. Slice endlessly.
A single, well-planned shoot can yield:
- YouTube long-form
- Shorts/Reels
- Ad cutdowns
- Email video snippets
- Website content
"Stretch your video budget by creating for repurposing from the start," says Wahba.
Final Thought: Video Isn’t Optional. It’s Your Growth Engine.
Your video strategy must:
Reflect real audience insights
Adapt to platform behaviors
Experiment regularly
Tie back to measurable business outcomes
"Video is now the language of modern marketing," Wahba concludes.
"If you’re not fluent, it’s time to learn fast—or partner with people who are."
Need to sharpen your video strategy or scale production?
Let’s Chat
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