AI’s impact on the creative world is unfolding in real time—and fast. It started with a few tools like ChatGPT entering public consciousness, and now AI is embedded in nearly every corner of design, marketing, and content production.
But what does this actually mean for creative professionals?
To get a front-row view of this shift, we sat down with Eliott Wahba, CEO of DolFinContent, who’s been spearheading the firm’s AI-enhanced creative services. From the rise of new job roles to the evolution of what it means to be “creative,” Wahba offers a grounded and optimistic perspective.
In this article
- Are Some Industries Adopting AI Faster Than Others?
- What Can AI Do Well Right Now?
- Will AI Replace Entry-Level Creatives?
- Which Roles Will Become More Valuable?
- Are New Roles Emerging for Design Teams?
- How Will Creative Jobs Change in an AI World?
- Will There Be an Anti-AI Movement?
- Wild Predictions: What Could Come Next?
- Final Thoughts on AI in Creative Industries
Are Some Industries Adopting AI Faster Than Others?
"Creative industries are definitely leading the pack," says Wahba. "Designers, marketers, and technologists tend to be early adopters. We’re naturally curious and always looking for ways to improve workflows."
The lower compliance risks in creative industries compared to healthcare or finance also make it easier to explore and implement AI tools rapidly.
What Can AI Do Well Right Now?
“Right now, AI excels at individual tasks,” Wahba explains. “You can use it to generate a great illustration, or an interesting visual concept. But putting it all together into a cohesive creative campaign? That still needs a human’s touch.”
Wahba predicts a not-so-distant future where various AI “agents” can collaborate—each specializing in photography, writing, layout, or even emotional tone. “Eventually, you’ll be able to brief one central AI agent and have it delegate tasks to other sub-agents to complete a whole campaign.”
Will AI Replace Entry-Level Creatives?
Not at DolFinContent. Wahba is adamant: “We use AI to enhance our team’s abilities, not to replace them. In fact, since integrating AI, we’ve expanded our creative team to keep up with demand.”
AI helps with speed, variety, and experimenting with new concepts, but the creative process is still complex. According to Wahba, “No one tool creates the entire outcome. Entry-level jobs won’t vanish, but they will evolve. Just like we adapted to digital design and desktop publishing, we’ll adapt again.”
Which Roles Will Become More Valuable?
“Art direction is more essential than ever,” Wahba says. “When you’re working with AI, you need someone with vision—someone who understands brand logic, visual coherence, and emotional resonance.”
Another rising star: strategic copywriters. “With AI generating so many options, knowing what to use, how to refine it, and where to place it in the creative process is everything.”
Larger text for emphasis:
“Creatives who know how to direct, curate, and refine are going to thrive. The tools don’t make the creative—the vision does.”
– Eliott Wahba, CEO, DolFinContent
Are New Roles Emerging for Creative Teams?
Absolutely—but not always with new job titles. The shift is in mindset.
Wahba explains, “AI doesn’t need pretty brand guidelines. It needs structured data sets. That means creatives need to start thinking like data architects. You’re not just making a visual system for people—you’re creating one machines can read, interpret, and use, too.”
This might not mean hiring a new type of employee, but it does mean fostering a data-first culture within your creative team.
How Will Creative Jobs Change in an AI World?
Wahba believes the rise of AI will actually accelerate careers.
“We’ll see creatives rise to creative director roles more quickly,” he says. “Why? Because the volume of average ideas is about to explode. Your ideas have to be excellent to stand out.”
AI-generated assets are everywhere now—but it’s the creative vision, the storytelling, and the emotional intelligence layered on top that make something remarkable.
Will There Be an Anti-AI Movement?
Wahba thinks yes—and it’s already beginning.
“Just like some brands are proud to say ‘AI-powered,’ others will start to market themselves as ‘human-only,’” he explains. “There’s value in both. The key is transparency and using AI appropriately for the job at hand.”
At DolFinContent, teams are always upfront with clients about when and how AI is used. The goal is to elevate, not to deceive.
What’s Your Wildest Prediction for AI in Creative Work?
“Soon, AI will influence all formats—live-action video, motion design, even high-end 3D,” Wahba predicts.
“It’ll lower barriers and open the creative field to a much larger audience. That might sound scary to some, but I see it as a great thing. More voices. More diversity. More creativity.”
He adds, “We’re just getting started. The most exciting—and unpredictable—stuff is still ahead of us.”
Creative Transformation With AI: Key Takeaways
1. Entry-level creatives won’t disappear—they’ll adapt and thrive
AI augments the creative process, but vision and direction still require human intelligence.
2. Think like a director, work like a strategist
Curation, structure, and storytelling matter more than ever. Those who can guide and shape AI outputs will lead the next generation of creative teams.
3. Know when to use AI—and when not to
Not every project should include AI. Understanding how and when to use the tool is just as important as knowing how to prompt it.
The Bottom Line on AI in Creative Industries
“AI doesn’t replace creativity,” Wahba concludes. “It speeds up the path to it. But to do this well, you need people who understand how to direct the tools, interpret the results, and create something truly meaningful.”
At DolFinContent, AI is fully integrated into the creative workflow—but always under human guidance. From high-performance ads to branding campaigns, clients benefit from the best of both worlds: speed, innovation, and unmistakably human creativity.
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