OUT-OF-HOME ADVERTISING ISN’T DEAD

IT’S YOUR MOST UNDERUSED ADVANTAGE IN 2024

What’s in your current ad strategy?
If it’s Meta ads, Google search, influencer campaigns—you’re doing what most teams are doing.

And that’s the problem.

Everyone’s running the same digital playbook.
The attention economy is maxed out.
Even great ads are getting buried in the scroll.

But what if you could own a space where no one else is looking?
Where your creative isn’t fighting for milliseconds of attention—but commanding it?

That’s the opportunity with Out-of-Home (OOH) advertising—and it’s a space DolFinContent is helping forward-thinking brands dominate.

WHAT IS OUT-OF-HOME ADVERTISING?

OOH advertising is any type of marketing delivered in the physical world.
From highway billboards and bus ads to sidewalk installations and interactive kiosks—if people see it while living their daily lives, it qualifies.

Unlike digital ads, OOH isn’t hidden in tabs or throttled by algorithms.
It’s real, bold, and constantly visible.

THE 4 TYPES OF OUT-OF-HOME ADVERTISING

1. BILLBOARDS

Whether they’re towering over highways or flanking city intersections, billboards are the most iconic form of OOH—and still one of the most effective.

2. DIGITAL DISPLAYS

Found in airports, elevators, gyms, gas stations—these screens rotate dynamic visuals and make space for multiple brands at once.

3. TRANSIT WRAPS & PLATFORMS

Ad campaigns on buses, trains, subways, and even rideshare vehicles offer massive impressions, especially in dense urban centers.

4. IMMERSIVE BRANDED EXPERIENCES

Pop-ups, branded vending machines, wrapped scooters, mobile coffee carts—OOH doesn’t have to be static. It can be interactive and shareable.

WHY OOH IS MAKING A BIG COMEBACK

WIDER REACH, ZERO ALGORITHM

That social ad? It might hit the feed... or not.
A well-placed billboard? It’s getting seen—period.

OOH sidesteps algorithms, app fatigue, and digital burnout.

MEMORABILITY BEATS FREQUENCY

Let’s be honest—can you remember 5 Facebook ads you saw today?
Exactly.
But that clever wall mural downtown? Or that delivery van that made you laugh?
You’ll remember those.

NO DEPENDENCE ON COOKIES

As digital privacy walls go up and tracking tools disappear, OOH offers a privacy-proof alternative that still delivers strong ROI.

REAL OOH CAMPAIGNS FROM MODERN BRANDS

LEXARO: SUBWAY TAKEOVER IN TORONTO

To challenge traditional banks, fintech startup Lexaro wrapped the entire Queen subway platform in breakup-themed messaging:
"You deserve better. So does your money."

RESULTS:

• 33% increase in app installs
• 2x surge in branded search
• Organic press pickup

BLINQ: DRONE-POWERED NIGHTTIME ADS

Smart home brand Blinq lit up the Austin sky during SXSW with drone-based messaging displays, QR codes included.

RESULTS:

• 41,000 website visits in 36 hours
• Viral UGC
• TikTok buzz without spending on influencers

PALMO: DELIVERY TRUCKS AS MOVING BILLBOARDS

Plant delivery brand Palmo wrapped their fleet in colorful, pun-filled messages like:
"Ferns are the new friends."
Each van doubled as both utility and brand vehicle.

RESULTS:

• 22% increase in direct traffic
• 2x growth in social mentions
• Local partnerships initiated

HOW TO MAKE YOUR OOH CAMPAIGN WORK

SINGLE MESSAGE. STRONG VISUAL.

You’ve got three seconds to make an impression.
Stick to one bold idea—and design for distance, not detail.

PLACEMENT IS STRATEGY

Location is everything.
Outside events.
Near HQs of your target accounts.
In high-commuter zones.
It’s your targeting without digital tools.

BUILD FOR TALK VALUE

OOH isn’t just for people passing by.
A clever execution becomes a photo, a tweet, a TikTok, a conversation.

OOH starts in the street—but it ends up online, too.

DOLFINCONTENT'S TAKE ON MODERN OOH

“OOH isn’t about retro marketing. It’s about real-world dominance. When done right, it commands attention and sparks curiosity—and that's a rare power today.”
— Eliott Wahba, CEO, DolFinContent

START THINKING BEYOND THE FEED

OOH is creative freedom.
OOH is uncluttered reach.
OOH is where your brand becomes a real-world experience.

We help brands break out of digital sameness and launch unforgettable physical campaigns—from billboard creative and city takeovers to QR-driven print and interactive installations.

Ready to take your brand offline—and above the noise?
Let’s Chat