Budgets slashed. Teams cut. Expectations doubled.
The era of easy wins is over.
For those still standing, it’s simple:
Prove your worth or face the axe.
Creative marketing teams—already labeled “soft science”—now face an even harder truth:
If you can’t show what’s working in hard numbers, you risk being seen as expendable.
So what metrics actually prove value and keep your team in the fight?
THE COMMON THREAD
In a fire, you save what matters most.
In a downturn, your focus must narrow:
What drives revenue.
What protects the business.
What proves marketing’s worth.
But the tricky part?
It’s not always clear which activities actually lead to sales.
Vanity metrics—social engagement, impressions—are easy to report.
But leadership wants results they can tie to revenue.
Your team’s survival depends on tracking the right numbers.
METRIC 1: RETURN ON AD SPEND (RoAS)
Every dollar spent should generate more dollars in return.
That’s RoAS—the first number executives will check.
In downturns, ad costs can drop. Less competition means potential bargains.
But only if your creative can still convert.
How creative marketing drives RoAS:
Your ad’s ability to grab attention and convert depends entirely on creative quality.
This is where many brands—especially resource-strapped teams—turn to Creative as a Service (CaaS).
More creative. Higher quality. Faster delivery.
Without blowing the budget.
METRIC 2: CUSTOMER ACQUISITION COST (CAC)
How much are you spending to win each customer?
In tough markets, CAC tends to rise.
Prospects hesitate. Budgets tighten.
But creative marketing can fight back.
• More visibility lowers CAC.
• Better creative speeds up conversions.
How creative marketing lowers CAC:
Brand familiarity reduces friction.
The more customers see your brand—consistently and creatively—the less convincing they need.
A steady flow of high-quality creative assets across channels shortens the path to purchase.
METRIC 3: SOCIAL PROOF
No one buys without evidence—especially now.
Social proof includes:
• Reviews
• Testimonials
• Case studies
• User-generated content
It reduces perceived risk.
The more your audience sees real success stories, the more trust builds.
How creative marketing strengthens social proof:
Design teams create the scroll-stopping creative that makes your social proof impossible to ignore.
CaaS partners help brands turn dry testimonials into powerful marketing assets—ads, landing pages, and social content that converts.
METRIC 4: RETENTION
It’s not just product’s job.
The cost to acquire new customers (CAC) keeps climbing.
Retention is the lifeline for profitable growth.
How creative marketing drives retention:
• Content keeps customers engaged.
• Creative assets personalize the experience.
• Onboarding and support materials reduce churn.
Most internal teams don’t have the capacity to produce this content consistently.
That’s why many turn to CaaS to keep current customers connected and decrease churn.
METRIC 5: LEAD-TO-CLOSE RATIO
Are the leads you generate actually becoming customers?
If not, something’s broken.
• Either your targeting is off
• Or your messaging doesn’t match reality
How creative marketing affects lead-to-close:
Branding must set accurate expectations.
Your creative should highlight real product benefits, not overpromise.
Misalignment between marketing creative and product is a top cause of leads ghosting during the sales process.
PUT YOUR MONEY WHERE IT MATTERS
What does all this mean?
Your brand presence is the only constant you can control.
Revenue-driving activities all trace back to the brand:
• Ads that work
• Lower acquisition costs
• Trust-building social proof
• Retention-driving content
• Messaging that aligns and converts
That’s where creative marketing delivers real value.
THE ROLE OF CaaS IN A DOWNTURN
When budgets shrink and demands rise, few internal teams can keep up.
That’s why Creative as a Service (CaaS) has become the go-to solution for leading brands.
Without hiring more staff, CaaS lets creative marketing teams:
• Scale production quickly
• Maintain quality and consistency
• Deliver on the metrics leadership cares about
FOCUS ON BEING THE BOLDEST, CLEAREST VOICE IN YOUR MARKET.
Let your product and sales teams handle the rest.
Ready to amplify your creative performance and outlast the competition?
DolFinContent is helping marketing leaders stay ahead.
.png)
.png)
.png)
