Within six months, one in three brands will drop their creative agency of record.

Even more striking?
Less than half of marketers would recommend their current agency to a colleague.

What changed?
Pretty much everything.

Once Upon a Time: Agencies Ruled

There was a time when agencies sat atop the creative world.
The best talent gathered there. The biggest budgets flowed there.

But that was when:

• Paper ads still ruled.
• TV was king.
• Timelines stretched into months.

Today’s Reality

• Campaigns span dozens of digital channels.
• Timelines are now measured in hours—not weeks.
• Speed, adaptability, and constant iteration are required to stay competitive.

Agencies haven’t kept up. Growth-focused brands have.
And they’ve found a better solution:
Creative-as-a-Service (CaaS).

Old Agency Model vs. Modern CaaS Model

(Let’s keep score.)

In this article:

• Agility
• Strategy
• Cost-Effectiveness
• Scalability
• Empowerment

Agility: Where Agencies Fall Behind

"Agencies want you to work their way. We wanted a partner to work our way."
—Jonas Raynes, VP Growth, VertoTech

Agencies still operate like they did in the print and TV eras—pitch-based, slow, and rigid.

They:

• Limit creative services to specific project scopes
• Insist on owning the full process
• Use localized teams with narrow expertise

Agility? Not their strong suit.

Why CaaS Wins

CaaS platforms—like DolFinContent’s design subscription—offer:

• Global creative teams available 24/7
• Seamless integration into your systems
• Rapid turnaround for high-volume needs
• Support at any project stage

Strategy: Agencies Can’t Keep Pace

"Agencies take weeks to even get started. Our CaaS partner takes a brief and runs with it immediately."
—Carina Lopez, Head of Brand, Skyward Fleet

Brands aren’t leaving agencies because of budget cuts.
They’re leaving because agencies lack strategic alignment.

Agencies specialize in one-off projects.
But modern marketing needs cross-functional thinking and speed.

Why CaaS Wins

CaaS enables:

• Fast conceptual and production work
• Cross-team collaboration
• Asset versioning and rapid repurposing
• Quick pivots when strategies shift

At DolFinContent, clients like OrbitPay and Trailblazer Education have launched campaigns at 5X the speed they managed with agencies.

Cost-Effectiveness: The Retainer Problem

Agencies operate under retainers—opaque, expensive, and inflexible.

• Use-it-or-lose-it hours
• Hidden fees for changes
• Limited ability to adjust based on market needs

Why CaaS Wins

With DolFinContent’s transparent subscription model:

• Hours can roll over month-to-month
• Clients can allocate hours flexibly across teams and projects
• Up to 50% of hours can be dedicated to rush projects without extra fees

The result?
Clients cut production costs by up to 50% compared to their former agency retainers.

Scalability: The Big Agency Weakness

"Our agency was great at one thing. But we needed 100 things."
—Sandra Malik, Senior Growth Strategist, Clearbrook AI

Agencies excel at:
Single campaigns
Brand launches

But they can’t scale to:
Dozens of landing pages
Hundreds of social assets
Cross-platform ad variations
Experimentation and optimization cycles

Modern marketing needs scale. Agencies can’t deliver it.

Why CaaS Wins

DolFinContent’s CaaS model was designed for scale.

• Product teams can request video, motion, AR, and static assets
• Brand teams can develop foundational design systems
• Growth teams can test and iterate creative across channels

No more piecing together patchwork solutions.
One partner. Every creative need. At scale.

Empowerment: Stop Waiting, Start Creating

"With agencies, it’s RFP after RFP. With CaaS, it’s submit and go."
—Michael Yeats, Director of Digital Strategy, ApexBlue

Agencies = friction.
CaaS = function.

With DolFinContent’s platform:

• Marketing and creative teams can submit requests in seconds
• Dedicated project managers learn your brand inside and out
• Consistent support replaces the stop-start agency model

The Verdict: CaaS Outpaces Agencies on Every Front

The Future of Creative Work Is Here

"Traditional agencies promised creative power.
DolFinContent delivers creative freedom."
—Eliott Wahba, CEO, DolFinContent

In today’s fast-moving market, speed, scalability, and flexibility win.
CaaS models aren’t the future of creative.

They’re the present.

Let’s Rethink Your Creative Capacity

Ready to drop the agency model and supercharge your creative output?
DolFinContent is ready to help.

Let’s Chat