Design has never played a more central role in the customer journey.
From homepage interfaces to unboxing moments, design is now the first and most frequent touchpoint a brand has with its customers.
In an age of constant digital interaction—where consumers swipe, scroll and tap their way through products and services—design systems have moved from being nice to have to bottom-line essential.
Why the Smartest Brands Are Doubling Down on Design
A landmark 2018 study by McKinsey, “The Business Value of Design,” proved what many of us already suspected:
Over five years, companies that prioritized design saw 32% more revenue and 56% higher total shareholder returns than those that didn’t.
Design isn’t decoration. It’s a driver of results.
At DolFinContent, we believe in design not just as a creative function, but as a strategic asset that scales performance across every customer experience.
Meet the Visionaries Who Saw This Coming
Raymond Loewy
Famed industrial designer behind the iconic Shell and Greyhound logos, Loewy summed it up decades ago:
“Good appearance is a salable commodity.”
His approach—beauty through simplification—shaped how modern businesses now approach design thinking: function first, but never without style.
Thomas J. Watson Jr.
IBM’s legendary leader built a company-wide design program in the 1950s by hiring Eliot Noyes to transform the brand—across product, architecture, and identity.
Watson’s core belief?
“Good design is good business.”
Steve Jobs
With Apple’s launch of products like the iMac and iPhone, Jobs cemented the power of minimalism, clarity, and consistency.
“Simplicity is the ultimate sophistication,” he once wrote—and Apple’s design-first strategy changed how we interact with technology.
Design = Results: Here's What the Data Says
A separate study from InVision (“The New Design Frontier,” 2019) found that:
- 92% of design-mature companies directly tie design to revenue growth
- 84% say design helped them accelerate product time to market
- 85% reported cost savings directly from design investments
In other words, great design doesn't just look good—it works hard for your business.
Design's New Superpower: AI
A McKinsey 2024 follow-up found companies using AI in design processes shortened product cycles by up to 70%.
That time savings translated to better user research, faster iteration, and smarter final products.
Still, despite AI’s rise, the same report noted that over 40% of companies still don’t engage users during development, and more than 50% have no clear way to measure creative team outputs.
This is a huge missed opportunity.
So, How Do You Prove Creative Performance?
The key lies in pairing creative excellence with analytics.
At DolFinContent, we work with performance-minded design systems that help teams report creative wins and diagnose underperforming assets—so your marketing, design, and executive teams align in real time.
Design decisions should never live in a silo. When you pair creative with data, the results speak for themselves.
What This Means for Your Brand
Design is now at the center of every customer interaction.
Whether it’s:
- A SaaS product trying to increase demo signups
- A CPG brand launching new packaging
- A financial services firm redesigning its onboarding flow
The visuals, language and functionality of that experience must work in harmony.
The Secret to Winning?
Align your marketing goals and design systems, and ensure both are informed by real, actionable KPIs.
As DolFinContent CEO Eliott Wahba explains:
“We don’t just design things that look nice. We create assets that drive growth, build loyalty, and deliver ROI—at speed and at scale.”
Unlock Business Performance Through Better Design
The most successful brands in the world—from fintech to healthcare, enterprise SaaS to eCommerce—are those who prioritize design as a strategic advantage.
But high-performing design at scale requires more than good taste.
It demands systems, workflows, and a creative team that’s tuned into both your brand and your customer.
That’s where DolFinContent comes in.
We offer:
- Brand identity and visual systems
- UX/UI strategy for websites, apps and platforms
- Print, packaging and merchandise design
- AI-enhanced creative tools and motion graphics
- And much more
All delivered by top global creatives, guided by expert strategists, and led by results-focused managers—on demand.
Ready to bring design to the center of your growth strategy?
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