Every business wants the same thing from their website.
Let’s say it together: “To rank on the first page of Google.”
At DolFinContent, we’ve seen firsthand how video can dramatically increase a page’s visibility. In fact, over half of the videos we’ve published this year are now ranking on the first page of Google Search results.
How did we achieve this? More importantly, how can you replicate it for your brand?
Let’s break it down.
Video: The Missing Piece in Your SEO Strategy
A solid SEO plan still relies on keyword research, technical optimization, and high-quality written content. But today, that’s only part of the formula. Video has become a critical factor in search engine rankings.
Here’s why:
According to BrightEdge, 26% of Google search results now feature video thumbnails. Whether pulled from YouTube or embedded in a webpage, video results are appearing more frequently—and getting more prominent placement.
Even Google has acknowledged that they intend to show more video content in future search results because video quickly answers users’ questions and meets their intent.
And the data backs it up:
- Webpages with embedded videos are 53% more likely to rank on page one.
- Blogs featuring video attract up to three times more inbound leads.
But you don’t need to take anyone else’s word for it. Let’s look at the actual results we’ve achieved at DolFinContent.
Real Results: How Video Boosted DolFinContent’s SEO Performance
When you search for terms like “Types of Ad Design,” you’ll often see DolFinContent’s blog right at the top.
Not only does our post rank first—it also displays a video thumbnail. That same video appears in Image results, and further down the page you’ll find our YouTube video listed along with clickable chapter markers.
That’s three separate page-one rankings for a single piece of content.
Since embedding videos on our blog pages:
- We’ve increased clicks by 300%.
- Organic impressions have doubled.
- YouTube traffic from Google Search has jumped 87%.
All of this without spending a dollar on paid ads.
Google is clearly prioritizing video as a content format. Just like they reserved top spots for paid ads in the past, they’re now reserving space for videos. The future of search is visual—and it’s already happening.
How to Integrate Video Into Your Content Strategy
If you’re ready to capitalize on this trend, here’s a simple framework to start:
1. Identify Key Content
Use Google Analytics to pinpoint your highest-performing blogs.
Then, conduct incognito searches for your target keywords.
If video results are showing up, it’s time to create video content for those pages.
2. Script Your Videos
Repurpose the blog content into a video script. Focus on answering questions and explaining processes—both of which Google loves to showcase in video results.
3. Create Chapters
On YouTube, add chapter markers (timestamps) with clear titles that align with search intent.
Where possible, include those chapter names as on-screen graphics in the video itself. This makes the content easier to navigate and enhances SEO.
4. Maximize the Content
Export shorter clips from your full video to use as YouTube Shorts, Instagram Reels, or TikToks.
This expands your reach across platforms and increases the ROI of each video you produce.
But What If My Team Doesn’t Have Time to Produce Videos?
That’s where DolFinContent comes in.
Our subscription-based creative service connects you with a dedicated team of video strategists, editors, motion designers, and more. Whether you need polished promotional videos, customer testimonials, explainers, or social-first content, we can handle the entire process—from concept through final publishing.
Most importantly, we align every video with your brand goals and audience. That’s why DolFinContent’s clients consistently see results like increased search rankings, higher click-through rates, and better engagement.
Ready to Make Video Your SEO Advantage?
If you want to drive more traffic, capture more leads, and future-proof your content strategy, it’s time to integrate video at scale. DolFinContent can help you do it faster and smarter than building an in-house team or coordinating multiple freelancers.
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