We’re officially in the golden age of AI-enhanced creative work—yet if you scroll through LinkedIn or join a few creative Slack groups, you’ll still hear vague takes about how “transformative” AI is… without any concrete proof of who’s using it and how.
Let’s change that.
At DolFinContent, we’ve worked with hundreds of companies to integrate AI into their creative workflows—and we’ve learned what works, what doesn’t, and how to make it stick. We’ve also gathered insights from other leading creative minds during our recent Creative AI Innovation Summit, where industry leaders shared how they’re blending AI into high-performing design workflows.
Let’s walk through exactly how creative teams are applying AI, complete with examples, tips, and lessons learned from the front lines.
Why AI Belongs in Creative Workflows
AI isn’t about eliminating jobs—it’s about eliminating roadblocks.
It can speed up the most manual parts of the process, like early ideation, format repurposing, or first-draft visuals. That leaves more time for deep creative thinking, strategy, and experimentation.
But introducing AI to a creative team isn’t just about buying a tool and issuing logins. It starts with something deeper: psychological safety.
“If creatives feel like AI is being forced on them or used to replace them, they’ll resist. But if they see AI as a creative partner—not a creative replacement—it unlocks real magic.”
— Eliott Wahba, CEO, DolFinContent
How to Introduce AI to Your Team (Without Freakouts)
1. Make It Fun First
Instead of starting with a 20-page process doc, one design leader we interviewed encouraged their team to upload selfies into an AI image tool and generate surreal portraits. The point? Let your team explore without pressure.
2. Be Clear About the “Why”
Frame AI as a productivity amplifier, not a threat. Let your team know the goal is to offload low-value tasks—not cut roles.
3. Encourage Curiosity Over Compliance
Early adoption happens fastest when team members can play with AI at their own pace. Make it easy to test tools without red tape. Some of our most creative breakthroughs at DolFinContent started with someone just “trying something weird.”
5 Ways to Use AI in Creative Workflows
1. Turn Complex Briefs Into Clear Tasks
Sometimes, briefs are long. Other times, they’re… confusing. Tools like ChatGPT can summarize, extract key directives, and even turn briefs into task checklists for your team.
Use Case: A DolFinContent strategist uses AI to convert a six-page creative brief into a visual outline, including tasks segmented by discipline (copy, motion, design).
2. Break Groupthink With New Ideas
Working with the same team for long enough can unintentionally create creative echo chambers. Generative AI can challenge assumptions by producing unconventional concepts based on your inputs.
Use Case: During a campaign brainstorm, our team fed existing creative directions into an AI model and asked it to generate “unexpected opposites.” One of those outliers became the campaign's hero concept.
3. Spin Up AI-Generated Visual Starters
Need a moodboard, concept sketch, or early-stage asset to communicate a new idea? Tools like DALL·E and Midjourney can help teams visualize direction before handing it off for full production.
Use Case: A DolFinContent creative used Midjourney to explore five visual styles for an upcoming fintech brand identity sprint—cutting concept time by 60%.
4. Accelerate Testing Without Compromising Quality
Need to test five ad versions or create 12 banner sizes? AI can rapidly generate format variations from one master creative—preserving brand integrity while speeding up production.
Use Case: For a healthtech client, we used AI to automatically reformat motion assets for Instagram Reels, TikTok, LinkedIn video ads, and YouTube Shorts.
5. Keep It Playful and Experimental
Sometimes the best way to introduce AI is just by letting your team mess around with it. One of our clients created an “AI Playground” Slack channel where designers and copywriters shared oddball outputs for fun—and it led to some of their most successful campaign concepts.
“It’s in those unstructured moments that creativity thrives.”
— Eliott Wahba, CEO, DolFinContent
3 Real-World Projects Using AI at DolFinContent
1. FinTrak’s Rebrand Visuals
FinTrak, a SaaS company in the financial analytics space, needed a rebrand built around the theme “Clarity in Chaos.” Our designers used AI to generate early visual metaphors—fractals, liquid data grids, translucent motion layers—then translated the most compelling ones into full design systems.
Result: Delivered full brand system 3 weeks ahead of schedule, with 40% more creative iterations in the concepting phase.
2. ThrivePet’s Illustrated Social Campaign
ThrivePet wanted custom pet illustrations for a series of branded digital stickers and social stories—but had no defined illustration style.
Our team explored 30+ looks using generative image tools and narrowed it to one cohesive, whimsical direction. Once approved, we scaled production using AI-generated variations.
Result: Launched a 60-asset sticker pack with unique, high-quality illustrations in half the time a traditional illustrator would have required.
3. Learnwell’s B2B Ad Refresh
For an education technology company, we used AI to transform existing copy and visuals into new formats—LinkedIn carousels, email sequences, and animated display banners. We kept the core message, but gave each asset a tailored twist.
Result: Reduced turnaround time by 65%, and achieved a 22% higher click-through rate vs. prior campaigns.
Bringing AI Into Your Workflow in 2025
AI doesn’t work in a vacuum. It needs human vision, creative direction, and strategic input to drive meaningful results.
So start small. Start smart. And most importantly—start with the mindset that AI is here to co-create, not control.
If you’re ready to scale your design operation with AI support—from concepting to content production—DolFinContent can help.
.png)
.png)
.png)
