There’s something about a deal that rewires the human brain.
On any other day, you’d never step over a neighbor for wireless earbuds or push through a crowd for a smart watch. But slash the price by 60% and suddenly? Tom from next door isn’t that important.
While the crowds have moved from malls to browsers, the psychology hasn’t changed.
In 2024, 189 million shoppers clicked or queued up for BFCM sales.
Direct-to-consumer (DTC) brands dominate this digital stampede—but standing out is harder than ever.
So what creative bets are worth making this year?
Let’s break it down.
1. Lead With Brand Identity, Not Just Discounts
Customers are overwhelmed with bold claims and giant numbers. "70% OFF!" means less when it’s the thousandth time they’ve seen it that day.
What stops the scroll? A brand they recognize and trust.
Your ad should spotlight:
- What makes your product different
- How your values align with your customers
- Why this isn’t just a deal—it’s a smart decision
Your unique identity drives emotional connection. Without it, you’re just more noise.
Bet on creative that puts brand first
Most DTC teams are maxed out heading into Q4. Pushing them to produce all BFCM creative alone leads to burnout—and bland assets.
The solution:
Keep your internal team focused on high-level brand strategy and partner with expert design teams (like DolFinContent) to deliver diverse, high-quality assets across platforms.
2. Go Multi-Format or Go Unseen
A great ad doesn’t exist in one size anymore.
Facebook, Instagram, LinkedIn, YouTube, TikTok, Pinterest—each has unique specs and audience behaviors.
If your ad isn’t tailored to each platform, you risk:
- Reduced organic engagement
- Poor ad placement
- Algorithms deprioritizing your content
Multi-format creative isn't a luxury now. It’s table stakes.
Bet on versatile creative
Design ads in multiple sizes and formats from the start.
If your team can’t handle the volume, outsourcing isn’t a weakness—it’s a growth strategy. A dedicated partner ensures every asset looks and performs perfectly, wherever your audience scrolls.
3. Make Video the Heart of Your Strategy
2025 will be the most video-driven BFCM season yet.
Short-form video dominates social algorithms and drives higher engagement than any static content. Yet many DTC brands still hesitate to invest.
Here’s why video wins:
- Captures attention faster than text or images
- Distills complex value propositions quickly
- Drives higher retention and conversion rates
Your audience isn’t reading about your product—they’re watching it solve their problem.
Bet on video marketing
Start with professional-quality, brand-aligned video content. Focus on:
- Customer pain points
- Solutions your product offers
- A clear, compelling call to action
Pro Tip: Video views also fuel retargeting audiences. Create video-first campaigns, then follow up with conversion ads aimed at viewers who’ve already shown interest.
4. Don’t Just Compete—Create a Campaign Experience
BFCM isn’t just about one-time sales. It’s about long-term customer relationships.
Your ads should:
- Offer real value (beyond discounts)
- Reinforce brand credibility
- Build excitement and loyalty
DTC brands that win BFCM treat it as a launchpad for deeper engagement—not just a cash grab.
5. Great Ads From 2024 That Set the Bar
GlowUp Skincare
They led with bold, relatable messaging (“Real skin. Real results.”) and integrated TikTok testimonials. Their BFCM ads didn’t just sell creams—they sold confidence.
StrideTech Footwear
They used short video ads showing real customers using their adaptive shoes. Discounts were secondary to the powerful emotional hook.
AeroNest Smart Home
Instead of flashing prices, they showcased their smart thermostat solving winter comfort problems—making the deal feel like a savvy upgrade, not a splurge.
Why In-House Isn’t Always Enough for BFCM
Your team already juggles campaigns, product launches, and brand maintenance.
Adding dozens (if not hundreds) of new creative assets across formats, sizes, and placements can stretch even the best design teams too thin.
Result:
- Slower time to market
- Lower creative quality
- Missed opportunities on emerging platforms
Solution:
Partner with a team that specializes in scaling creative without adding headcount or exploding your pipeline.
That’s why DolFinContent is ranked #1 for DTC creative solutions.
Make the Smart Bet This BFCM
Your audience will never be more ready to engage than during Black Friday/Cyber Monday.
But showing up with more of the same? That’s not enough.
You need creative that stops the scroll, tells your story, and drives action across every channel.
DolFinContent can deliver that.
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