Everyone around you is talking about it.
Leaders, teams, and stakeholders are seeing AI not as a fading trend, but as a powerful shift—one that’s already transforming how brands create, operate, and grow.

And yet… where do you even begin?

You want to bring AI into your creative workflows intentionally—choosing the right tools, implementing them the right way, and making sure it serves the right goals.

At DolFinContent’s Infinite Canvas Summit, Eliott Wahba, CEO, shared a practical roadmap for creative experimentation with AI. Here’s everything you need to know to start smart.

Why Experimenting with AI Matters

"AI isn’t the enemy. It’s the unknown—and that makes it both intimidating and exciting. What scares some people about AI is exactly what drives innovation."
— Eliott Wahba, CEO of DolFinContent

If you’re in marketing or creative fields, you can’t ignore AI anymore.
From AI-generated ad visuals to AI-augmented research, it’s changing how creative work gets done.

But should you jump in?

The answer is yes—strategically.

Think about the invention of the printing press: Before Gutenberg, books were rare and costly. After the press, ideas spread faster than ever before.
AI could be just as big.

Experimenting early lets you:

• Add AI into your workflows gradually.
• Test without major risk.
• Discover tools that actually enhance your work.

At DolFinContent, we encourage creative teams to think of AI not as a replacement, but as a force multiplier—and the sooner you begin experimenting, the better prepared you’ll be for the future.

How AI Transforms Creative Workflows

When you experiment thoughtfully with AI, it doesn’t just change what you create—it changes how you create and who contributes.

How you work

AI speeds up concept development, automates documentation, and streamlines research.
Human time is freed up for higher-value thinking and creativity.

What you’re building

Creative outputs improve because iteration becomes faster and easier.
Even process-heavy tasks like project tracking or internal documentation benefit massively from AI-enhanced support.

Who does what

Designers, writers, and strategists suddenly have more direct impact on final deliverables.
AI democratizes decision-making, empowering more team members to shape outcomes.

How to Experiment With AI in Your Creative Processes

"At DolFinContent, our AI adoption is always iterative. We test, we learn, we refine. No giant leaps without evidence."
— Eliott Wahba, CEO of DolFinContent

If you’re new to AI integration, here’s how to start experimenting the right way:

1. Treat everything like an experiment

Don't expect perfection immediately.
Start small, measure results, and adapt.
Set specific goals for each test: “Will this AI tool reduce time spent on research by 30%?”

2. Don’t automate everything at once

AI is powerful, but it's not magical.
Start by applying AI to small, manageable tasks. Keep human oversight in place at all stages.

3. Explore multiple tools

No one tool fits all needs.
Test different AI systems for research, design, writing, sound, and video to find the best fits for your workflows.

Where to Plug AI Into Your Creative Process

Ready for a practical breakdown?
Here’s where AI can help right now:

Research

• Use AI to brainstorm concepts, uncover trends, and organize insights.
• Example tools: ChatGPT, Claude, Copilot.

Concept Development

• Use AI to rapidly generate visual ideas and iterate brand identities.
• Example tools: Midjourney, Firefly, DALL-E.

Writing

• Use AI to draft emails, social posts, or even entire ad campaigns.
• Example tools: Jasper, Copy.ai, TextFX.

Storyboarding

• Use AI to create quick storyboards for video or animation projects.
• Example tools: Boords, Storyboard Hero.

Sound

• Use AI to mix music, create background scores, or prototype audio assets.
• Example tools: Beatoven.ai, SOUNDRAW.

Voiceover

• Use AI to test different voiceover styles affordably before casting.
• Example tools: ElevenLabs, Murf, PlayHT.

Video

• Use AI to enhance video editing, fix errors, or even generate entire clips.
• Example tools: Runway, Pika, EbSynth.

A Word of Caution: Experiment, But Stay Strategic

"It’s easy to get swept up in AI hype. But real creative gains come from testing, not just trusting the trend."
— Eliott Wahba

Remember:

• Set clear objectives for every AI experiment.
• Keep human creativity at the center of your process.
• Scale slowly, based on real results.

Without a disciplined approach, you risk spending money, time, and attention on tools that won’t move the needle.

Don't Experiment Alone: Partner with DolFinContent

Rolling out AI into creative workflows sounds exciting—and it is.
But it can also become overwhelming without expert support.

That’s where DolFinContent comes in.

We help creative teams:

• Expand their capacity with AI-enhanced services.
• Integrate AI tools without losing creative quality.
• Build a sustainable, future-proof AI strategy.

If you want a faster, smarter path to building your AI-powered creative processes, we’re ready to help.

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