A social media platform trying to market itself on social media?
Sounds like a digital paradox, right?
But that’s exactly the challenge one fast-growing platform—let’s call it Threadscape—faced when it reached out to DolFinContent.
The Problem: “What is Threadscape?”
While the platform had powerful ad targeting and passionate communities, many potential advertisers just didn’t get it.
They weren’t users, and they struggled to visualize how their brand could show up naturally within the ecosystem.
Their Request to DolFinContent:
“How do we show brands that Threadscape is more than just another platform—it’s where meaningful, viral, community-driven engagement happens?”
The Solution:
Meme-Driven Advertising, Designed to Feel Like It Belongs
50% Lift in CTR
Custom meme-style campaigns helped Threadscape hit a major milestone—a 50% increase in click-through rate (CTR).
But these weren’t borrowed memes. Every image, line, and shot was crafted from scratch.
The Brief:
Build a campaign from the ground up that feels native to Threadscape’s quirky, smart, wildly authentic culture.
According to Eliott Wahba, CEO of DolFinContent:
“Threadscape’s users communicate in their own language. To advertise through that, we had to speak like a user, not a brand.”
Going Beyond Testimonials
Threadscape had great results from brands like NovaCore Apps, TerraBlend Fitness, and PaperTrail Systems.
But testimonials alone weren’t cutting it on platforms like LinkedIn and Instagram. Advertisers wanted to see what success on Threadscape looked like.
So DolFinContent decided to repackage that proof—in meme form.
The Meme Playbook: Build from Inside the Culture
Memes might seem silly, but for the right audience, they’re the most effective format.
Here’s how the DolFinContent creative team approached the campaign:
- Studied the way Threadscape users interact, joke, and share content
- Identified formats that worked inside the platform
- Recreated those formats using original content (no template re-use or stock memes)
- Shot all visuals in-house with recruited talent from creative teams around the world
Global Production, Local Feel
DolFinContent activated its remote creative network—with video shoots in São Paulo and Budapest—and built custom pop-up studios to capture the right tone, expressions, and vibe.
Campaign Results:
- 50% increase in CTR
- Ads with meme formats far outperformed traditional banners
- Stronger brand lift and recall
- Increased demand from advertisers who previously overlooked the platform
What We Learned About Meme Marketing
Is meme marketing actually effective?
Yes. When done with originality, memes create authentic engagement and drive performance.
Do memes cost more to produce?
Not at all. Memes are low-cost, high-impact—and perfect for short-form platforms.
Why does DolFinContent excel at this?
Because we build around culture, not just content.
We work fast, stay strategic, and use distributed creative power to move from idea to execution at speed.
Unlock the Power of Meme-First Creative
Whether you’re launching a quirky SaaS product, a new platform, or want to give B2B a viral edge—DolFinContent helps you go from insight to ad with unmatched speed, originality and resonance.
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