At major conferences, most booths blur together.
Aisles of pop-up banners, flat backdrops, and looped promo videos can make it feel like déjà vu at every turn. In environments like this, bold creativity isn’t optional—it’s essential.
So when HireCore, a leading HCM software provider, came to DolFinContent looking to unveil their unified brand identity at their annual customer event, they didn’t want a typical vendor booth.
“They weren’t just launching a rebrand. They were declaring a new chapter. The space needed to feel immersive—something people would talk about long after they left,”
— Eliott Wahba, CEO, DolFinContent
To meet that challenge, we proposed an ambitious solution: an augmented reality (AR) portal experience, designed to transport visitors into the heart of the HireCore brand.
The Challenge: Standing Out in a Sea of Sameness
HireCore was formerly known under two different sub-brands. At their annual summit in Las Vegas, they wanted to showcase their new unified identity—with clarity, excitement, and memorability.
Our brief:
- Surprise and delight attendees
- Drive traffic to the booth
- Reinforce the conference’s “New Era of Work” theme
- Introduce the rebrand in a tech-forward, engaging way
Instead of more swag and signage, we proposed three AR-based creative concepts:
- A dynamic 3D booth
- A playful face filter
- A full AR portal
HireCore chose the most ambitious path.
The Solution: A Portal Into the Brand
If you’ve never seen an AR portal, picture this: You point your phone camera at a marker, and a virtual doorway opens up. Step through it, and you’re inside a branded 360° environment—complete with animations, interactivity, and sound.
“Portals are powerful because they immerse users in a world they weren’t expecting. They blur the line between physical and digital—perfect for a bold rebrand.”
— Eliott Wahba, CEO, DolFinContent
Execution: Designing the Experience From the Inside Out
Step 1: Message First, Then Visuals
We worked closely with HireCore’s marketing team to define:
- What stories needed to be told inside the portal
- How each element (copy, animation, interactivity) would align with the brand narrative
From there, we created low-poly 3D assets to reduce file size while maintaining a modern aesthetic.
“Social AR platforms cap filters at around 4MB. We had to balance ambition with performance. Low-poly modeling helped us do both.”
— Eliott Wahba, CEO, DolFinContent
Step 2: Style That Scales
We opted for a sleek, minimal 3D style using low-poly geometry. It created a timeless look and let us include more features without exceeding size limits.
Inside the portal, users discovered:
- Animated confetti welcoming them to the “new HireCore”
- Floating icons representing core product pillars
- Interactive hotspots with motion-activated animations
- A spatial audio experience reinforcing campaign messaging
Step 3: Build, Optimize, Deploy
We built the experience in Blender, then exported it into Spark AR, Meta’s AR creation tool.
Using the portal template as a foundation, we customized every aspect—size scaling, entry animations, user prompts—to reflect the bold, modern tone of HireCore’s new identity.
“We even added the ability to ‘enlarge’ the booth—so users could blow it up to room scale and walk through it virtually.”
— Eliott Wahba, CEO, DolFinContent
AR Workflow: Tips for Creative Teams
Based on what we learned from the HireCore experience, here are five takeaways for teams planning an AR activation:
1. Balance Bold Ideas With Real Constraints
AR filters are powerful—but they’re also bound by platform rules (file size, memory, phone hardware). You need to design within the limits to get the best results.
2. Start With the Message
The best AR activations aren’t just cool—they’re communicative. Make sure the story leads the visuals, not the other way around.
3. Use Templates Where Possible
Spark AR, Lens Studio, and other platforms offer base templates for portals, trackers, and face filters. Don’t reinvent the wheel—customize what's already built.
4. Consider Low-Poly Style
A low-poly aesthetic is modern, cost-effective, and keeps your assets light. It also works well with social AR platforms' rendering engines.
5. Keep Interactivity Simple
One or two engaging actions go further than overloading the user. Think: walk through, tap to animate, or look around.
The Result: A Portal to a New Brand Era
HireCore’s AR portal wasn’t just a filter—it was an experience.
Attendees lined up to try it, shared it on social, and talked about it long after the event ended. It amplified the theme, celebrated the rebrand, and elevated the conference from standard to standout.
“The goal was to build buzz and tell a story in a new way. And it worked. People didn’t just see the new brand—they experienced it.”
— Eliott Wahba, CEO, DolFinContent
Ready to explore how AR can transform your event, campaign, or brand experience?
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