Trying to crack TikTok?
The answer may lie in mastering trends. Just ask luxury lifestyle brands.
Take Stellara Fine Jewelry, a high-end brand that partnered with DolFinContent to leverage a rising trend around multi-generational style and family heirlooms. Their campaign, #TimelessBond, spotlighted mothers and daughters sharing iconic jewelry pieces meant to last a lifetime.
The result? A 4,900% increase in TikTok views over three weeks—plus a surge in brand engagement and saves.
"We didn’t just chase hashtags. We tapped into emotional storytelling that aligned with the brand’s values and TikTok’s culture," explains Eliott Wahba, CEO of DolFinContent.
In this article
- The Brief: Breaking into TikTok
- Beyond the Brief: Crafting #TimelessBond
- 5 Key Takeaways for TikTok Ad Success
The Brief: Breaking into TikTok
Stellara wanted to expand their reach and capture the Gen Z market.
The challenge? TikTok’s fast-paced, unfiltered vibe seemed at odds with Stellara’s polished, luxury aesthetic. How could they engage native TikTok audiences without compromising their premium brand identity?
"Luxury brands often assume TikTok means lowering standards. That’s not true. It’s about blending authenticity with quality," says Wahba.
Beyond the Brief: Crafting #TimelessBond
Avoiding the Influencer Trap
While many brands turn to influencers to gain traction, Stellara opted to work with creators—real mother-daughter pairs with genuine followings and professional poise.
"Creators offered authenticity and control. Influencers often bring their own brand voice, which can dilute your message," says Wahba.
The Trend Strategy
DolFinContent’s team conducted deep research across:
- Stellara’s past TikTok content
- Competitor performance
- Jewelry, fashion, and luxury sector trends
- Platform-wide engagement patterns
- Viewers responded to emotional, family-focused narratives
Key Insights:
- Overly polished ads underperformed
- Behind-the-scenes (BTS) content resonated
- Trends related to heirloom value and generational fashion were rising
"We matched a powerful story to an emerging TikTok trend—then tailored it to Stellara’s brand DNA," Wahba explains.
Concept Development
The result was #TimelessBond, a campaign showcasing mothers and daughters selecting meaningful jewelry together.
The messaging?
"Gifts for today. Heirlooms for generations."
The visuals maintained a balance between native TikTok aesthetics (handheld, candid-style shooting) and luxury product presentation.
Execution & Results
- Real creators, not actors
- Naturalistic dialogue
- BTS-style clips integrated into the final edit
In just three weeks:
- Views increased by 4,900%
- Average engagement rate doubled
- Saves (a key TikTok signal for relevance) tripled
TikTok Campaign Takeaways
1. Hyper-focus on TikTok Culture
Your content must feel native—entertain first, sell second.
2. Leverage Rising Trends (Not Just Hashtags)
Study what’s gaining traction. Even if you don’t use trending hashtags, trends should shape your creative.
3. Understand Audience Values
Go deeper than demographics. What does your audience care about? For Gen Z, it’s authenticity, value, and meaning.
4. Work with Creators, Not Just Influencers
Creators align with your brand voice and audience values while keeping content fresh and relatable.
5. Capture BTS Content
Sometimes, the process itself is the most engaging story. BTS clips can often outperform polished edits.
"Behind-the-scenes isn’t an afterthought—it’s a strategy," Wahba says.
The Bottom Line
TikTok success isn’t just about jumping on trends. It’s about deep strategy—knowing your audience, respecting the platform’s culture, and balancing authenticity with your brand’s standards.
"Our approach combines creativity with research, ensuring campaigns don’t just go viral—they drive real brand growth," says Eliott Wahba.
Want to turn trends into tangible results for your brand?
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