Which AI Image Generator Is Best for Creative Teams?

AI-powered image generators are changing how modern brands ideate, visualize, and deliver content. But with dozens of tools on the market, two names continue to dominate: Leonardo AI and Midjourney.

At DolFinContent, we’ve tested both extensively, integrating them into our creative pipelines to power performance-focused campaigns. This comparison isn't theoretical—it's based on real usage, real results, and strategic insight from our team.

In this article:

• Key Differences Between Midjourney and Leonardo AI
• Pros, Cons & Use Cases
• How DolFinContent Uses Both
• Which One You Should Choose
• Let's Chat

Why the Right Image Generator Matters

Video may dominate social feeds, but high-quality imagery remains the backbone of branding, UX, paid ads, and concept development.

“The right AI image tool isn’t just about speed—it’s about output that’s usable, on-brand, and strategically sound,” says Eliott Wahba, CEO of DolFinContent.

Many businesses assume AI art is for quirky experiments. In reality, when used properly, these tools can cut hours of design time and generate polished, scalable visuals—without sacrificing creative standards.

A Quick Look at the Platforms

Leonardo AI

• Web-based image generation
• Advanced customization features
• Negative prompt support
• Style presets for consistent output
• Great for brand assets and refinement

Midjourney

• Operates within Discord
• Strong community focus
• Surreal and conceptual outputs
• Faster ideation, less brand precision
• Ideal for concept exploration

Core Feature Breakdown

1. Ease of Use

Leonardo AI has a clean, intuitive interface. You don’t need any technical knowledge to get started. Settings for lighting, texture, model type, and aspect ratio are all accessible.

Midjourney, on the other hand, is Discord-based. That means every prompt is run via chat commands, which can be daunting for new users. However, those familiar with Discord will enjoy the social, collaborative feel.

2. Output Style & Art Direction

Leonardo AI allows for sharp control over aesthetics—ideal for ecommerce, ad creative, and campaign design. Whether you need photorealism, line art, or stylized 3D graphics, you can get precise with your prompts.

Midjourney’s style leans more abstract and artistic. It’s ideal for moodboards, early-stage creative exploration, or storytelling visuals that benefit from texture and emotional depth.

“Leonardo gives us structure. Midjourney gives us chaos. We use both—just not for the same project,” says Eliott Wahba.

3. Customization Power

Leonardo AI:

• Trains on custom image sets
• Allows negative prompts
• Includes style-tuned models
• Offers prompt enhancement assistance

Midjourney:

• Supports image + text prompts
• Offers basic parameter tweaking
• Has rerolling, upscaling, and remixing

While Midjourney is powerful, Leonardo AI offers greater control and polish, making it a stronger option for brand-aligned deliverables.

4. Speed and Workflow

Both platforms return results within seconds.

Leonardo offers “Fast” vs. “Quality” rendering modes. Midjourney is optimized for rapid iteration—especially helpful when you need a lot of versions in a short window.

5. Support & Learning

Leonardo AI:

• Offers in-app guides and prompt tips
• Has a searchable help center
• Supports private workspaces and exports

Midjourney:

• Has an active Discord community
• Documentation lives across channels
• All images are public unless hidden manually

If your team values structured onboarding and knowledge retention, Leonardo is the clear winner.

6. Pricing Structure

Leonardo AI:

• Free plan with daily credits
• Paid tiers unlock faster rendering and higher limits
• Good for experimentation before upgrading

Midjourney:

• Paid only, no free tier
• Flat-rate plans from basic to enterprise
• More predictable billing, but no trial period

Leonardo AI wins on accessibility and flexibility, especially for creative teams testing before they scale.

Real-World Use at DolFinContent

Campaign: Product Mockups

Tool: Leonardo AI
We helped a tech hardware brand visualize 40+ device mockups for ecommerce, each in a distinct lighting setup and setting. Leonardo’s prompt refinement and high-res options made it ideal.

Campaign: Conceptual Moodboards

Tool: Midjourney
A lifestyle wellness brand needed moodboards for four seasonal campaigns. We used Midjourney to explore metaphorical visuals, color palettes, and product symbolism—generating 200+ frames in under 5 hours.

Who Should Use Which?

Use CaseBest ToolBranded AdsLeonardo AISocial MoodboardsMidjourneyUI BackgroundsLeonardo AIExperimental ConceptsMidjourneyProduct VisualizationsLeonardo AICreative Brainstorming SessionsMidjourney

Final Verdict

DolFinContent Recommends: Leonardo AI (for Most Teams)

Leonardo AI delivers more polish, more customization, and more structure for teams producing work at scale. Its prompt assistance, quality settings, and brand-focused options make it an excellent tool for repeatable, reliable results.

“AI is the fastest brush we’ve ever had—but you still need a hand that knows what it’s painting,” says Eliott Wahba.

If you're designing for a business audience, running campaigns across channels, or building your visual identity—Leonardo AI is the better fit.

If you're an illustrator, artist, or in early brand formation—Midjourney has creative value that’s hard to beat.

Ready to Build With AI?

Whether you’re prototyping new creative or looking to scale high-performance visuals across dozens of channels, DolFinContent can help you integrate AI seamlessly—without sacrificing your standards.

Let’s Chat