Creative RFPs Done Right:
Your First Step Toward a Better Creative Partnership
Creative agency RFPs aren’t just paperwork—they’re introductions.
They’re the spark of a new conversation. And when done right, they lead to brilliant creative collaborations that drive impact at scale.
For enterprise and mid-market teams, issuing a request for proposal (RFP) is a chance to tell your brand story, outline specific challenges, and set expectations for what a successful partnership should look like.
On the other side, prospective creative partners use that same RFP to evaluate how they can serve you best. But there’s a catch:
Nearly 35% of brands report receiving incomplete or misaligned RFP responses.
Even more—close to 70%—admit they include details that don’t belong.
That’s where templates come in. A well-structured creative services RFP template helps both sides align faster. It cuts through the clutter, organizes expectations, and gives you a repeatable framework for better decision-making.
In this article, we’re highlighting eight top-tier resources (not the same ones you’ve seen a hundred times) to help you confidently build your creative agency RFP—from scratch or as an upgrade to what you’re already using.
In This Article
- 8 Essential Creative RFP Templates
- DolFinContent's Enterprise RFP Builder
- Canva's Visual-First Template
- Airtable’s RFP Automation Tool
- Teamwork’s Project-Oriented Format
- Miro’s Collaborative Whiteboard RFP
- Typeform's Interactive Questionnaire Approach
- Frame.io’s Creative Post-Production RFP
- ClickDesign’s Strategic Web Design RFP
8 Essential Creative RFP Templates to Try in 2025
Whether you're seeking a high-performance design partner or building an internal creative pipeline, these tools help you capture the right information—every time.
1. DolFinContent’s Enterprise RFP Builder
Our very own RFP framework is designed specifically for enterprise creative teams and built by the experts who live this process every day.
What makes it different?
Rather than offering just another fill-in-the-blanks doc, our RFP builder walks through real strategic prompts—What business outcome are you solving for? How do you measure creative success? What creative constraints are sacred?
→ It includes guidance on how to articulate AI-integrated creative workflows.
→ It’s built from insights by our CEO, Eliott Wahba, and our strategy team.
→ It’s modular—so you can use the whole thing or just the pieces you need.
Get the blueprint that top brands use to find long-term creative partners.
2. Canva’s Visual-First RFP Template
If your team thrives on visual clarity, Canva’s creative RFP templates help you present your brand and project goals in a beautiful, polished way.
Available as editable slide decks or printable PDFs
Useful for branding, campaign, and content strategy requests
Bonus: Integrates easily into presentations to stakeholder
3. Airtable’s Automated RFP Workflow
More than just a template—this is a living process. Airtable gives you an RFP tracking system that centralizes inputs, deadlines, contacts, and responses all in one dashboard.
Ideal for design and marketing leaders juggling multiple submissions
Includes automated reminders and approval logic
Great for structured evaluations of creative vendors
4. Teamwork’s Project-Oriented Format
Teamwork’s templates are perfect for teams who already think in terms of project timelines.
Their creative RFP includes sections for budget, dependencies, assets required, and even risk assessments.
Especially useful when collaborating with project management teams
Built for creative ops, not just procurement
Emphasizes clarity around scope and timing
5. Miro’s Collaborative Whiteboard RFP
Want to gather your internal team around the RFP before you even send it?
Use Miro. Their template is a live canvas where marketing, design, brand and leadership can input goals, sketches, priorities, and partner criteria together.
Encourages early alignment between internal departments
Lets creative stakeholders add comments and reactions in real time
Feels less like an RFP, more like a strategy session
6. Typeform’s Interactive RFP Questionnaire
Typeform flips the RFP experience with question-based interactivity.
You send potential partners a form that walks them through your creative brief—one field at a time.
Works great on mobile
Forces clarity and concise thinking
Lets you compare answers without getting buried in long PDFs
7. Frame.io’s Creative Post-Production RFP
If your brand works heavily in video, animation, or post-production, Frame.io’s creative RFP template gives you an edge.
You’ll find fields specific to file types, timelines for review, and collaborative workflows.
Video-first by design
Ideal for content teams, marketing producers, and agencies
Helps avoid post-production bottlenecks
8. ClickDesign’s Strategic Web Design RFP
ClickDesign’s focus is high-converting website design.
Their template goes beyond design aesthetics to ask deeper questions about performance metrics, mobile-first behavior, and SEO compatibility.
Perfect for brands redoing their site or launching a campaign microsite
Helps tie creative work directly to outcomes
Encourages transparency on testing, analytics and revisions
Tips for Getting the Best RFP Responses
Even the most polished template won't save you from misalignment if you skip these basics:
Be Clear and Specific
Your RFP should start conversations, not stifle them.
Avoid jargon. Use simple terms. Define success. Ask real questions.
Keep Channels Open
Designate a single point of contact for questions.
This creates confidence, improves quality of responses, and shortens your review process.
Don’t Set Traps
If your process is long, say so. If multiple approvals are required, let vendors know early. Transparency builds trust.
Meet the Creative Team That Builds the Teams Behind the Brands
If you're building an RFP or exploring top-tier creative partnerships, DolFinContent is ready to help.
Whether you’re developing a global brand refresh or launching a product campaign, we work like an extension of your team—bringing speed, creativity, and strategic clarity to every stage of your journey.
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