FACT: The average person encounters between 5,000 and 11,000 ads every day.
But can they remember more than 50 of them? Highly unlikely.
That’s because most B2B video ads lack what matters:
- Originality
- Emotion
- Relevance
- A human story
CTR, CPC and CPL tell a small part of the story.
The real success of a B2B ad? Becoming unforgettable.
Let’s explore 7 fresh concepts—and how to use them.
(Pro tip from Eliott Wahba, CEO of DolFinContent: Stop copying trends. Create them.)
1: The Quiet Disruptor
By DolFinContent
The Concept:
Most video ads blast loud music and quick cuts. So DolFinContent flipped the script.
We created a campaign that started with silence.
The scene:
A team lead staring at a cluttered Asana board at 6 p.m., exhausted.
Text appeared:
"The real chaos isn’t what you see. It’s what you can’t manage."
Then, DolFinContent’s scalable creative system rolled in with a simple message:
"We design the calm."
Why it worked:
- Silence broke the pattern and forced attention.
- Created curiosity, not overwhelm.
- Showed empathy before pitching solutions.
Your takeaway:
If your industry is noisy, own the silence.
2: The Humor Flip
By Quantive Software Solutions
The Concept:
Quantive used humor to tackle the dry world of supply chain automation.
Their ad mimicked courtroom reality TV. A “client” sued their outdated logistics software for “intentional infliction of inefficiency.”
The defense? Laughable. The verdict? “Guilty.”
Cut to Quantive’s platform saving the day.
Why it worked:
- Made a technical product feel human.
- Humor created shareability.
- Clear problem + clear hero = instant relatability.
Your takeaway:
Find the funny in your audience’s frustrations. It’s often where the best ad stories begin.
3: The Human Note
By BrightLaunch ERP
The Concept:
BrightLaunch filmed a designer at her desk. No actors. No script.
She held up handwritten signs:
"The 14th revision request today."
"Deadline: yesterday."
"Help."
As the signs flipped, viewers saw the solution roll in: BrightLaunch ERP automating the chaos.
Why it worked:
- Felt like organic content, not an ad.
- Movement caught the scroll.
- Authenticity built trust.
Your takeaway:
Polished isn’t always powerful. Raw honesty wins attention
4: The Familiar Frustration
By ClearPoint CRM
The Concept:
ClearPoint launched a video titled:
"How do you professionally say ‘No, we can’t add six new features this week?’"
Two colleagues debated over an impossible feature request.
The punchline: "Or… we could use ClearPoint and automate half of this."
Why it worked:
- Borrowed from a popular meme trend.
- Hooked viewers instantly.
- Spoke directly to a common workplace challenge.
Your takeaway:
Your audience’s daily headaches = ad gold.
5: The Honest Confession
By AtlasBridge Analytics
The Concept:
AtlasBridge featured an in-house marketer (not an actor) named Kyle.
Kyle confessed his workload was overwhelming.
"I’m not sure how to balance campaign requests anymore."
Instead of hiding the problem, the ad showed the messy reality. Then, AtlasBridge’s automated insights platform simplified his life.
Why it worked:
- Put a real person (not a spokesperson) front and center.
- Honesty built connection.
- Positioned the product as an ally, not a tool.
Your takeaway:
Be real. Your customers will relate.
6: The Idea Drought
By VectorAlign Creative Tools
The Concept:
A creative team sat silently in a meeting.
The manager asked for fresh ad ideas. Crickets.
Finally, one brave soul whispered: "What if we… outsource to VectorAlign?"
Cue laughter—and a solution.
Why it worked:
- Showed a common pain point with humor.
- Gave the audience an easy answer to their own struggles.
- Minimal production, maximum engagement.
Your takeaway:
Sometimes, the best ad concept is admitting you don’t have one. And showing what solves that.
7: The Relatable Win
By SkyPath Design Systems
The Concept:
A stressed designer received a creative brief described as “clear, specific and realistic.”
She froze. Shocked. "Wait… this can’t be real."
But it was. Thanks to SkyPath’s briefing software.
Why it worked:
- Focused on a personal emotion, not business metrics.
- Spoke to designers as people, not just employees.
- Positive storytelling created a feel-good connection.
Your takeaway:
Market to emotions first. Business benefits second.
Final Thought from Eliott Wahba, CEO, DolFinContent
"Your creative doesn’t have to shout. It has to resonate."
B2B video ads succeed when they connect first, convert later.
Want ads that don’t just “perform”—but last in your audience’s mind?
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