7 Next-Level AR Advertising Campaigns You Need to See in 2025

It’s official: We’re almost living in the metaverse.

AR advertising isn’t new (remember Pepsi’s iconic 2014 AR bus shelter?), but the tech has rapidly matured—and marketers are leaning in. With platforms like Instagram Reels, Snapchat, and Facebook offering native AR formats, the race to capture attention in real time, immersive ways is on.

And the spend? AR ad spend on mobile alone is projected to reach $6.68 billion USD by 2025. That means brands—B2B and B2C alike—have a rare opportunity to lead, not follow.

So, to help you tap into this next-level creative frontier, we’ve rounded up seven of the best AR ad campaigns that moved the needle—and explain why they worked.

What Is AR Advertising?

In short, it’s any campaign that adds a digital layer to the real world through a device—typically a smartphone.

That might mean:

• Face filters on Instagram and Snapchat
• Back-camera effects that place products in your environment
• Interactive AR games users play with head or hand movements
• Virtual product try-ons

In every case, the goal is the same: turn passive viewers into engaged participants.

Does AR Advertising Work?

Yes—and then some.

• Meta found AR ads produce 11.2x more brand lift than standard campaigns
• AR ads generate 600% more user recommendations
• Brands report 59% lower ad costs on average

And with mobile AR usage expected to surpass 1.7 billion users by 2025, the time to jump in is now.

7 Breakthrough AR Advertising Examples to Inspire You

1. DolFinContent: AR Face Filter for Virtual Event Matchmaking

Goal: Drive B2B event registrations
Format: Instagram Stories AR face filter game

To promote its Creative Performance Summit, DolFinContent launched a gamified AR experience. Users tilted their heads to answer five quick questions, and the filter recommended the most relevant event session based on their answers.

Why it worked:

• Gamified UX increased completion rates
• Average engagement time = 41 seconds
• The fun, no-pressure format collected valuable audience intel

Key takeaway: Personalization + play = B2B gold.

‍

2. Flightzy: Boosting Bookings with AR Game Rewards

Goal: Increase mobile flight bookings
Format: Interactive face filter game on Instagram

Flightzy offered discount codes to users who played their “Catch Your Flight” AR game. Two filters were A/B tested—one involving motion-based gameplay and one static.

Result:

• The action-heavy filter drove 14% more bookings
• Cost per acquisition dropped by 12.5%

Key takeaway: Immediate incentives + kinetic engagement = higher conversions.

‍

3. NextPlay: Gamifying NYC with AR Street Battles

Goal: Promote a new mobile esports game
Format: Location-based AR game in New York

NextPlay turned Midtown Manhattan into a real-time battlefield for its “Street Legends” mobile game. As users explored the city, they faced location-based AR challenges and could compete for leaderboards.

Why it worked:

• Personalized content based on location and weather
• Social sharing drove viral adoption
• Gamification met urban exploration

Key takeaway: Contextual AR + real-world locations = unforgettable engagement.

‍

4. Vysion Data: Turning Numbers into AR Experiences

Goal: Promote their B2B data visualization tool
Format: AR dashboard demo at trade show booths

Tech firm Vysion let conference attendees hold their phones up to demo boards and instantly interact with layered 3D dashboards. Moving the device changed perspectives, filters, and timelines.

Results:

• 32% increase in demo participation
• 22% increase in qualified leads generated at events

Key takeaway: AR isn’t just for consumers—it’s a perfect tool for complex B2B storytelling.

‍

5. Autiq Motors: AR Video Ads That Move With You

Goal: Drive awareness of new electric vehicle
Format: Facebook and Instagram AR video ad

Autiq created two versions of their product ad:

• Standard HD video
• AR video with a rotatable, moving car that responded to phone tilt

The AR version led to:

• 8.2-point lift in brand awareness
• 12-point increase in ad recall

Key takeaway: When users can “control” the experience, memory and favorability soar.

‍

6. Nexline Systems: AR for Real-Time Product Support

Goal: Improve B2B product onboarding
Format: Custom-built AR instructional app

Instead of paper manuals, Nexline shipped QR codes with its industrial products. Scanning the code launched an AR walkthrough for setup, troubleshooting, and maintenance—with visual step-by-step overlays.

Impact:

• Clients completed installs 30% faster
• Customer support volume dropped by 24%

Key takeaway: AR builds post-sale loyalty, not just awareness.

‍

7. Hearth & Home: AR Holiday Game with 61% Lower Ad Costs

Goal: Reinforce seasonal brand appeal
Format: Facebook + Instagram holiday game

Home décor retailer Hearth & Home released an AR “Gift Hunt” game on Facebook. Players tilted their phones to collect holiday items and earned discount codes or entered giveaways.

Results:

• Ad costs dropped by 61%
• Perceived brand quality rose 250%
• 8,000+ shares from players’ screenshots

Key takeaway: Seasonal + shareable = viral potential.

‍

The Future of AR Advertising Is Already Here

You don’t need a giant production budget to start experimenting with AR. From quick face filters to immersive product demos, the tech is more accessible than ever.

And the first movers get the biggest impact.

So whether you're looking to launch an AR ad campaign or integrate it into your next brand experience...

Let’s Chat