Take a deep breath and repeat after me:
Video marketing is tough. But I’m tougher.
There’s a reason 90% of marketers say they want to improve their video channels—because it’s hard.
Creating a great video is only the start. You also have to:
- Compete with a sea of brands
- Navigate constantly changing algorithms
- Keep up with audience behavior shifts
- Stay sane while new AI tools launch every week
"How do I break through?"
"How do I engage my audience without Hollywood-level budgets?"
Let’s get into it. Follow these five expert-backed tips and you’ll be just fine.
1. Let Platforms Shape Your Approach
"Your video should never feel like an interruption. It should feel like an invitation." — Eliott Wahba, CEO, DolFinContent
Your content must match the platform’s culture and behavior.
If you post on Instagram, ask:
- Is my audience scrolling for inspiration or trends?
- Will this video blend into their feed naturally?
The difference between an ad and engaging content? Context.
For example, lifestyle brand BreezyOffice created a TikTok ad using the "day in the life" vlog trend. It wasn’t an ad about their productivity tools. It was a funny, relatable short where an employee struggles to stay focused—until BreezyOffice saves the day.
Result? Scroll-stopping engagement.
2. Practice Smart Storytelling
"Your audience doesn’t need different stories everywhere. They need one great story adapted for each platform." — Eliott Wahba
One story. Many formats.
Yes, native content performs best. But you don’t need a completely different idea for every platform.
Here’s how:
- Craft a strong core narrative
- Adjust the visuals and delivery per platform
- Use platform-native tools (like Instagram’s Remix or TikTok’s Stitch) to amplify engagement
Example: A tech startup, BrightStack, used the same brand story across LinkedIn, Instagram, and YouTube Shorts by changing only the tone and visual format.
Efficient storytelling = better results + saved resources.
3. Focus on the Feels
"People won’t always remember what you said. But they’ll remember how you made them feel." — Eliott Wahba
Your budget and gear are less important than your emotional impact.
Smartphones? Fine.
Basic editing tools? Totally okay.
What matters:
- Authentic storytelling
- Relatable emotions
- Strong visual cues
Example: DolFinContent helped EcoNova Solar launch a B2B video series not about panels or specs—but about the pride employees felt seeing their work power local businesses. Emotional storytelling = massive LinkedIn engagement.
4. Make Value Your Mantra
Your audience’s attention is expensive. Treat every video as a value exchange.
Before creating:
- What problem does this solve?
- How does this inform, entertain, or emotionally connect?
- Will this provide shareable social currency?
- Or... is it just plain fun?
Example: HealthTrack Pro ran a paid YouTube ad campaign using humor to connect with healthcare workers. The result? Not just views—but direct product inquiries.
"Every video must either entertain, solve, or resonate—or it’s wasting time," says Wahba.
5. Be Consistent. Build Relationships.
"Consistency beats production value. Always." — Eliott Wahba
Publishing one great video a month is fine. But showing up regularly is what builds audience trust and habit.
For YouTube, weekly uploads are standard. On TikTok or Instagram Reels, posting 3–5 times per week works for many brands.
It’s not just about algorithms. It’s about forming a conversation cadence with your audience.
"Think of video marketing as a relationship. Not a campaign."
Example: DolFinContent client Clearway CRM grew from zero to 10,000 YouTube subscribers in under a year simply by delivering weekly tips and relatable shorts.
One Last Tip? Start Today.
Forget the perfect storyboard or flawless script. Film your first video. Or commit to improving your next one by just 1%.
"Done beats perfect. Consistent beats flashy. Every time." — Eliott Wahba
Six months from now, your video content will be stronger. A year from now, it could change your business.
Need help turning video strategy into ROI?
Let’s Chat
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