35+ SWOT Analysis Templates (Free, AI, PPT & Our Picks 2025)

In today’s digital-first economy, strategic clarity is non-negotiable. One of the most powerful frameworks? A SWOT analysis. But not just any SWOT—a professionally designed and insight-packed one that transforms raw data into sharp, strategic thinking.

At DolFinContent, we combine elite design capabilities with strategic storytelling to help brands launch, compete, and grow. Whether you’re building an investor presentation, planning a product launch, or benchmarking competitors, this guide is for you.

What You’ll Discover:

• What a SWOT Analysis Is and Why It Still Matters
• Using SWOT for Competitor Benchmarking
• 10 Free SWOT Templates by DolFinContent Designers
• 5 AI Tools to Generate SWOTs Instantly
• 35+ Top Sources for SWOT Templates (PPT, Word, Excel, Slides)
• 5 Real SWOT Breakdowns of Major Brands
• How DolFinContent Brings Your SWOT to Life

What is a SWOT Analysis?

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It’s a classic business planning framework used to assess both internal and external factors impacting your business, team, or idea.

• Strengths and Weaknesses: Internal characteristics of your company or project
• Opportunities and Threats: External influences you can’t control but must consider

Use SWOT to:

• Analyze competitors
• Prioritize investments
• Improve team alignment
• Uncover opportunities for innovation

When visualized with clarity and purpose, a SWOT becomes a powerful roadmap.

Why Design Matters More Than Ever in 2025

Your SWOT shouldn’t live in a dusty spreadsheet. It should live in your strategy presentations, investor decks, and company docs—easy to understand, easy to act on.

At DolFinContent, we focus on design clarity and brand alignment:

• Custom color palettes and fonts
• Clean, grid-based layouts
• Editable for fast iteration
• Tailored for decision-making

10 Free SWOT Templates by DolFinContent

1. Bold Startup Grid – High-impact format for pitching to investors or accelerators.

‍2. Executive Strategy Matrix – Designed for boardroom-ready strategic planning.

‍3. Competitor Comparison Template – Side-by-side SWOT view for benchmarking rivals.

‍4. Personal Development SWOT – Built for HR and personal career coaching.

‍5. Product Launch Canvas – For internal product readiness assessments.

‍6. Nonprofit SWOT Planner – Ideal for fundraising, donor strategy, and grant writing.

‍7. Tech & SaaS Grid – Tailored for startups and digital-first companies.

‍8. eCommerce & Retail SWOT – Omni-channel insights, customer-centric formatting.

‍9. Education Sector SWOT – Clear rubric layout for EdTech and learning teams.

‍10. Global Expansion Planner – Best for international market entry or partnerships.

5 AI Tools to Rapidly Draft Your SWOT

1. Bizway – Generate detailed SWOTs with a short business prompt.

‍2. Taskade AI – Real-time collaboration with SWOT generation in team meetings.

‍3. Notion AI – Embed SWOTs within broader business docs and roadmaps.

‍4. Pitches.ai – Integrate AI SWOTs into pitch decks and funding proposals.

‍5. LogicBalls – Logic-based SWOT creator focused on business decision-making.

35+ Sources for Free SWOT Templates

PowerPoint & Google Slides Templates

PresentationGo: Provides a variety of free, editable SWOT templates suitable for business presentations.​

SlideModel: Offers professional SWOT templates for PowerPoint and Google Slides, including infographics and diagrams.​

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SlideEgg: Features over 1,100 free SWOT templates compatible with PowerPoint, Google Slides, and Canva.​

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SlidesCarnival: Offers free SWOT analysis templates with modern designs for PowerPoint and Google Slides.​

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Slidesgo: Provides 30 different SWOT analysis infographics for Google Slides, PowerPoint, and Canva.​

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HiSlide.io: Offers free SWOT analysis templates for Google Slides, PowerPoint, and Keynote.​

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SlideSmash: Features fully editable SWOT templates for Google Slides with modern layouts.​

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SlideHunter: Provides free SWOT templates with minimalist designs for PowerPoint.​

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SlideStore: Offers contemporary SWOT analysis samples with sharp icons for PowerPoint.​

Envato Market: Features SWOT templates with bright colors and clean designs (some templates may require payment).​

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Microsoft Word & Excel Templates

Smartsheet: Provides a selection of free, customizable SWOT analysis templates for Microsoft Word.​

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TemplateLab: Offers 35 powerful SWOT analysis templates and examples in Word and Excel formats.​

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WordTemplatesOnline: Features colorful and structured SWOT templates for Microsoft Word.​

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Demplates: Provides SWOT analysis templates with unique designs for Word and Excel.​

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Vertex42: Offers classic SWOT analysis templates for Excel, suitable for business analysis.​

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Flevy: Features comprehensive competitor tracking grids in Excel format.​

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Spreadsheet Page: Provides product-based SWOT comparison sheets in Excel.​

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NCSU Enterprise Risk Management: Offers a straightforward SWOT analysis template inWord format.​

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Microsoft Office Templates: Features high-contrast SWOT diagram templates for Word and Excel.​

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SlideTeam: Provides management and business SWOT analysis templates in Word and Excel (some templates may require a subscription).​

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Online Platforms & AI Tools

Canva: Offers free and editable SWOT analysis templates with drag-and-drop features.

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Adobe Express: Provides 15 free SWOT analysis templates that are easy to edit and customize.​

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Notion: Features SWOT analysis templates integrated with AI for quick assessments.​

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LogicBalls: Offers AI-powered SWOT analysis tools for business planning.​

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Bizway: Provides an AI SWOT analysis generator that creates SWOT graphics in seconds.​

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Taskade AI: Streamlines business analysis brainstorming sessions with AI-generated SWOT analyses.​

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Lucidchart: Offers diagram-based SWOT planning tools with collaborative features.​

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Visme: Provides visual storytelling templates with charts for SWOT analysis.​

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Miro: Features collaborative boards for real-time SWOT analysis work.​

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Beautiful.ai: Offers AI-powered deck creation with smart layouts for SWOT presentations.​

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Asana: Provides resources and templates for conducting SWOT analyses within project management workflows.​

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WordStream: Offers a free SWOT analysis template in Google Sheets format.​

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Creately: Features editable SWOT analysis templates and examples that can be added to PowerPoint and Word docs.​

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ClickUp: Provides free SWOT analysis templates for Excel to evaluate business strategies.​

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24Slides: Offers a free Google Slides SWOT presentation template for assessing market positions.​

5 Real Brand SWOT Breakdowns

1. Starbucks – Strong brand and global supply chain, facing rising labor costs and local competitors.

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2. Nike – Global recognition and R&D leadership; challenged by counterfeits and sourcing issues.

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3. Amazon – Scalable infrastructure and aggressive innovation; ongoing regulatory scrutiny and ethical concerns.

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4. Apple – Robust ecosystem and loyal customer base; slowed innovation cycles and high product costs.

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5. Walmart – Market dominance and logistical scale; pressure from eCommerce rivals and public sentiment shifts.

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DolFinContent: The Power of Strategic Design

We don’t just give you templates—we bring your strategic vision to life. At DolFinContent, we:

• Design stunning, editable SWOTs for presentations, decks, and docs
• Align every visual with your brand style and voice
• Translate insights into decision-ready graphics

Whether you’re raising capital, planning a launch, or outmaneuvering a competitor, we’ve got you covered.

Let’s Chat