Picking the right social channels is essential to campaign success. You know this. You’ve been deep-diving into TikTok trends, exploring LinkedIn's endless scroll, and revisiting Meta’s tools to assess where your brand should focus.
And all signs point to Facebook.
Here’s why:
- Facebook has over 3 billion active users
- 82% of B2B marketers use it regularly
- 55% of marketers say it's their go-to for content
- It offers robust targeting, scalability, multiple formats, and data-rich analytics
But success on Facebook requires more than showing up. Your ad visuals, copy, and creative strategy need to stand out.
At DolFinContent, we help businesses do just that. To spark ideas, we’ve curated 14 of the best Facebook ad examples across industries in 2025—plus a breakdown of what makes each work.
Top 5 Facebook Ad Types to Know
1. Static Image Ads
Simple. Clear. Effective. These rely on compelling visuals and strong CTAs to capture attention in seconds.
2. Carousel Ads
Tell a story or showcase products frame by frame. You can use multiple headlines and links across each card to deepen engagement.
3. Collection Ads
Use a hero image or video with a series of product thumbnails. Perfect for showcasing inventory and increasing product discovery.
4. UGC Ads
User-generated content brings authenticity. It builds trust—and sells—through real people sharing real results.
5. Other Formats to Explore
- Poll Ads: Two-option surveys baked into the ad
- Lead Ads: Collect emails directly via a built-in form
- Messenger Ads: Open direct 1:1 conversations
- AR Ads: Add interactivity and immersive engagement
The 14 Best Facebook Ad Examples in 2025
1. DolFinContent: ‘Client vs. Creative’
Ad type: Video, UGC-style
This playful, dramatized video campaign showed a marketing team in chaos—before DolFinContent steps in. With cheeky dialogue, fast cuts, and clear pain points, it quickly captured marketers’ attention.
Takeaway: Humor + pain point clarity = social gold. Even B2B can be entertaining and effective.
2. HiveBank: '24-Hour Startup Challenge'
Ad type: Video ad
Fintech brand HiveBank used a docu-style video ad to show how a small business could open an account, secure capital, and start selling in just one day. It built tension like a reality show, while highlighting the product features.
Takeaway: Narrative structure makes complex services easy to digest.
3. DolFinContent: ‘Design Day in 30 Seconds’
Ad type: Static ad
This fast-paced visual ad used time-stamped captions (“8:00 AM – chaos,” “12:00 PM – design fire,” “3:00 PM – inbox meltdown”) before ending with “8:00 PM – delivered, thanks to DolFinContent.”
Takeaway: Relatability is your strongest hook.
4. Wanderly: ‘Swipe the World’
Ad type: Carousel ad
Travel gear company Wanderly showcased 10 destinations, each paired with their gear in action. Every frame included a “Shop the Look” CTA.
Takeaway: Use carousels to tell visual stories that users want to scroll through.
5. EarthySkin: ‘Natural Glow’ UGC Series
Ad type: UGC-style video
EarthySkin turned to customers for a glow-up challenge. The videos featured unfiltered skin routines with testimonials overlaid. Real customers. Real results.
Takeaway: Trust is built by showing, not telling.
6. DolFinContent: ‘She Used DolFinContent’
Ad type: Static ad
This ad featured a satisfied marketer holding a coffee and smiling smugly. Copy read: “Last-minute pitch deck? She used DolFinContent.”
Takeaway: Humor, simplicity, and a twist make static ads unforgettable.
7. Stride: ‘The Motion Matters’
Ad type: Collection ad
Stride, a performance running brand, used a hero video of athletes sprinting, with a series of lightweight shoe models underneath. Each product linked directly to their eCommerce site.
Takeaway: Motion + shopping = better conversion.
8. Verdot Wines: 'Tap to Taste' AR Filter
Ad type: AR ad
Verdot used an AR Facebook filter that let users visualize their wine glasses filled, paired with mood-based music. Fun, elegant, and shareable.
Takeaway: AR can elevate even low-cost items into luxury experiences.
9. CanvasHR: 'Work Happy' Series
Ad type: Carousel ad
CanvasHR leaned into bright, pastel illustrations showing miserable vs. happy employees. Each panel focused on a feature like “1-click onboarding” or “automated payroll.”
Takeaway: Contrast in emotion helps communicate functional value.
10. DolFinContent: ‘Real Projects. Real Clients.’
Ad type: Static + motion hybrid
This ad used a slideshow-style video to show real brand work—logos, ad campaigns, and motion reels. A testimonial blurb from the client capped it off.
Takeaway: Your best sales tool is your portfolio. Show, don’t say.
11. Heyho Snacks: ‘Snack Without Regret’
Ad type: Video ad
Quick cuts of people eating their competitor’s greasy snacks—then crying. Followed by a montage of guilt-free Heyho snack lovers dancing in office cubicles.
Takeaway: Humor + health wins clicks. And hearts.
12. ZenFit App: ‘The Shift’
Ad type: Lead ad
Fitness app ZenFit ran a Facebook lead form campaign targeting new year resolutioners. Simple background, clean CTA: “Shift your routine. Get your free plan.”
Takeaway: Lead forms work best when the CTA is crystal clear.
13. Oakhaus Living: ‘Your Room. Reimagined.’
Ad type: Static image ad
Oakhaus used bold, oversized furniture mockups placed into average-sized living rooms. The juxtaposition was striking—and memorable.
Takeaway: Optical contrast = scroll-stopping power.
14. Realm Energy: ‘Charge in Style’
Ad type: UGC-style + motion
Electric car brand Realm paired influencer road trip footage with ambient music and overlays like “93% range left. No stress.” It showed benefits without ever selling.
Takeaway: Lifestyle sells tech better than specs do.
Final Thoughts: Make Facebook Ads Work for You in 2025
The Key Points
- Test formats—static, video, carousels, UGC
- Tell stories your audience is already living
- Create for humans, not just algorithms
- Keep it playful, visual, and smart
Want help crafting creative that performs?
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