Augmented Reality in Marketing: Experience Is the New Engagement
Marketing that blends tradition with tech—especially augmented reality—isn’t just surviving, it’s thriving.
A recent meta-analysis showed that brands leveraging AR alongside traditional campaigns achieved nearly 3x the brand lift while cutting costs by over half. That’s not a gimmick. That’s a shift.
AR is following the path of AI tools like ChatGPT and Midjourney—it’s not a “nice-to-have” anymore. It’s a creative force that transforms passive viewers into active participants.
At DolFinContent, we’ve seen firsthand how AR redefines customer interaction across both B2B and B2C experiences. This article will walk you through 10 of the most compelling examples of AR in action—and how you can bring that same magic to your brand.
Why AR Belongs in Your 2025 Strategy
Marketing no longer ends with a display ad or a billboard. Every surface—physical or digital—is now a chance to tell a better story.
“In a saturated market, the difference isn’t just what you say. It’s how you invite your audience to experience it,”
— Eliott Wahba, CEO of DolFinContent
Static images are no longer enough. Whether it’s a branded selfie filter, an interactive digital display at an event, or a virtual product launch—AR lets you inject life, dimension, and emotion into your message.
Let’s take a look at ten brands pushing boundaries with augmented reality.
10 Augmented Reality Examples in Marketing
1. DolFinContent: Interactive Hiring Experience (B2B)
As part of a recruiting campaign for a major fintech client, DolFinContent created an AR-based mobile scavenger hunt. Each digital marker revealed animated job perks, testimonials, and mini-challenges, turning a job fair booth into a full-blown experience.
Result:
- 2.1M impressions
- 47% increase in booth engagement
- Candidate applications doubled week-over-week
2. Enso Labs: AR Product Customization Tool (B2C)
Enso Labs, a sustainable skincare brand, lets users scan their face and overlay AR versions of how products would look on them. The app also visualizes product ingredients and their benefits in a gamified, interactive way.
3. SeatScope: Stadium Seating Preview (B2C)
SeatScope, a ticket platform for live sports, developed an AR preview tool that lets users visualize their stadium view from any section. They also integrated directions to entrances and nearby amenities like food trucks.
Why It Works:
The emotional investment of a great seat is huge—and SeatScope uses AR to erase uncertainty at the point of purchase.
4. KineticIQ: AR Trade Show Portals (B2B)
KineticIQ, a robotics startup, transformed its trade show booth by adding AR “portals.” Attendees used tablets to step into virtual environments showing their machinery in action across different industries. No shipping heavy prototypes needed—just a tap and you're inside the machine's world.
5. Soleil Spirits: Interactive Billboards (B2C)
During their “Taste the Sun” summer campaign, beverage brand Soleil Spirits deployed AR-activated outdoor ads that came to life when scanned—displaying citrus explosions, animated cocktails, and surprise promos.
Smart Play:
Billboards near beaches and transit hubs made boring wait times feel like brand playtime.
6. Verno Energy: Augmented Sustainability Reports (B2B)
Instead of sending clients static annual reports, Verno Energy offered a digital AR booklet. By scanning each page, stakeholders could launch mini-docs, 3D models of impact stats, and carbon tracking maps.
7. NomadTech: Wearable Launch (B2C)
At CES, NomadTech launched their latest smart watch with an AR app that allowed attendees to virtually “wear” the device, browse features in 3D, and link directly to pre-orders. It was also embedded with voice-driven demos for accessibility.
8. RISE Studios: Artist Album Promo (B2C)
Music label RISE Studios promoted their artist’s new album with an AR experience where fans could summon a mini concert on any flat surface. The 3D avatar danced to a snippet of the track surrounded by glowing digital art.
9. OakMark Builders: Pre-Construction Visualization (B2B)
For commercial developers, OakMark uses AR to show what new buildings will look like before the first brick is laid. Clients can stand on-site and see the future structure projected to scale, directly on their phone or tablet.
Impact:
This visualization boosts stakeholder alignment and accelerates decision-making on large projects.
10. Auric Eyewear: Virtual Glasses Try-On (B2C)
AR lets shoppers try dozens of glasses styles at home before clicking "buy." Unlike static mockups, Auric’s tool adjusts to head shape, lighting, and even outfit colors—giving buyers unmatched confidence and drastically reducing returns.
Why AR Works
AR isn’t just cool. It converts.
Whether helping shoppers preview products or transforming a trade show booth into an interactive demo zone, AR doesn’t just increase attention—it enhances connection.
It bridges the gap between curiosity and conversion.
Remember:
“Marketing used to be about saying the right thing. Now it’s about creating the right moment.”
— Eliott Wahba, CEO, DolFinContent
Checklist: Is AR Right for Your Brand?
Are your products or services visual, spatial, or experiential?
Are you hosting in-person or virtual events this year?
Do you want to reduce return rates or boost confidence in purchases?
Are your current campaigns feeling stale or low-impact?
Do you have a story that would benefit from interaction or immersion?
If you answered yes to even two of these—AR might be your next big unlock.
Ready to Make AR Part of Your Marketing Stack?
You don’t have to be a tech company to innovate with AR. You just need the right creative partner.
At DolFinContent, we help brands deliver unforgettable digital experiences—through high-impact creative and emerging technologies like AR, motion, and AI.
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